Digital Marketing Specialist

Job Overview
We’re seeking a Digital Marketing Specialist to support execution across a multi-brand beauty CPG portfolio.

This is an execution-first role centered on content, social, and influencer marketing, with supporting exposure to CRM and digital performance. You’ll play a key role in bringing campaigns to life across channels while helping build scalable processes as the portfolio grows.

This role is ideal for someone who thrives in a fast-paced environment and wants to develop expertise across social, content, influencer, and eCommerce marketing.

Responsibilities

Social Media & Content Execution

• Support creation, batching, and publishing of short-form content
• Execute against a rolling content calendar tied to campaigns, launches, and evergreen storytelling
• Assist in developing repeatable content formats and series to drive consistency and scale
• Create supporting social assets (stories, static posts, carousels) as needed
• Ensure content delivers strong hooks, clear value, and consistent brand voice

Influencer & UGC Coordination

• Support sourcing, vetting, and onboarding of UGC creators and influencers
• Assist with outreach, communication, and gifting logistics
• Help prepare creator briefs and content guidelines
• Track deliverables, approvals, and usage rights
• Organize and maintain a centralized UGC and influencer asset library for reuse across channels

Community Management

• Monitor comments, DMs, reviews, and tags across platforms
• Respond to standard inquiries and escalate issues to the appropriate teams
• Engage with audiences and relevant communities to support brand presence
• Track recurring feedback and surface insights to the team

Digital & E-Commerce

• Support digital campaign coordination across social, email, SMS, and website
• Maintain marketing calendars including promotions, launches, and content drops
• Assist with keyword research and SEO best practices
• Support updates to website pages, copy, metadata, and product descriptions

Email & SMS

• Assist with drafting and building email and SMS campaigns
• Support lifecycle flows (welcome, abandon, post-purchase)

AI Tools & Content Optimization

• Leverage AI tools to support content creation and variations
• Assist in improving content production efficiency and workflows

Requirements

• 2+ years of experience in digital marketing, social media, or eCommerce
• Strong understanding of TikTok, Instagram, and short-form content trends
• Experience or familiarity with Shopify, Klaviyo, Attentive, or similar tools is a plus
• Strong writing and communication skills
• Highly organized with strong attention to detail
• Ability to manage multiple priorities in a fast-paced environment
• Interest in beauty, skincare, or CPG preferred

Pay: $58,000.00 - $72,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person