Brand Content Manager

Overview
We’re looking for someone who understands the pulse of the diesel and truck world and knows how to translate that into content, campaigns, and brand presence that truly connects with our audience.

This isn’t a role where you just check boxes. You’ll help shape how we show up across social media, email, our website, and beyond - bringing ideas, spotting opportunities, and pushing us to stay relevant and competitive.

If you pay attention to what’s trending, have an eye for what works, and are motivated to help grow a brand, not just maintain it, this is a great fit.

General Accountabilities

• Define and maintain the brand voice and ensure consistency across all marketing channels
• Help plan and support marketing campaigns that drive engagement and revenue
• Analyze content performance and provide insight on what is working and where we can improve
• Own and execute email and SMS marketing campaigns (promotions, launches, announcements)
• Bring new ideas to the table and take initiative in pushing the brand forward
• Support team where needed

Guide content direction across:

• Social media
• Website
• Blogs
• Campaigns and product launches

Stay connected to the diesel/truck industry and continuously identify:

• Trends
• Influencers
• Content opportunities
• New ways to reach and engage customers

Collaborate with:

• Social Media Manager to align on content strategy and direction
• Ecommerce Manager to align messaging with promotions and product launches
• Marketing Assistant to support content execution and organization

Job Qualifications

• 2+ years of experience in content, branding, or marketing preferred
• Strong understanding of social media, digital content, and brand development
• Interest in diesel trucks, automotive, or performance industry is highly preferred
• Experience with email and SMS marketing platforms (Klaviyo or similar) is a plus

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Interest in diesel trucks, automotive, or performance industry?

Experience:

• Marketing: 2 years (Preferred)

Work Location: In person