Social Media Manager

Social Media Manager

Compensation - $55,000 - $65,000

About Us

Sleepyhead is one of the fastest-growing brands in the sleep industry — recently named to the Inc. 5000 list of America’s fastest-growing private companies. We’re a modern, Scottsdale-based e-commerce company shaking up the college sleep market with our premium mattress toppers and sleep essentials. Known for our high-performance products, data-driven marketing, and strong brand identity, Sleepyhead has built a loyal following of students, parents, and universities across the country.

Position Overview:

We are seeking an experienced and strategic Social Media Manager to lead and scale Sleepyhead’s organic social presence across all platforms, with a primary focus on Instagram and TikTok. This role will own the content calendar, manage day-to-day execution, and oversee content creation to ensure brand consistency, growth, and engagement.

This is a high-impact role for someone who understands how to build a brand through organic social, can think both creatively and analytically, and is excited to lead content strategy in a fast-paced e-commerce environment.

Key Responsibilities:

-Partner with Marketing Director to grow Sleepyhead’s organic social media strategy across Instagram, TikTok, and emerging platforms.

-Partner with Marketing Director a comprehensive content calendar aligned with brand initiatives, product launches, and seasonal campaigns.

-Use Sprout Social for  the ideation, planning, and execution of high-performing social content (short-form video, photo, and graphics).

-Partner with the creative team to develop images and videos that drive social media engagement.

-Build post engagement by responding to post comments and interactions.

-Oversee and mentor junior team members, including coordinators, interns, and content creators.

-Collaborate cross-functionally with influencer, affiliate, email, and paid media teams to ensure cohesive messaging and content alignment.

-Analyze performance metrics and optimize content strategy based on engagement, growth, and conversion data.

-Stay ahead of trends, platform updates, and viral content opportunities to keep Sleepyhead culturally relevant.

-Participate in content shoots, including on-campus activations, events, and brand campaigns.

-Ensure all content aligns with brand voice, aesthetic, and overall marketing objectives.

Qualifications:

-Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

-2-4+ years of experience in social media management, preferably in e-commerce or consumer brands.

-Proven track record of growing and managing social media accounts, particularly Instagram and TikTok.

-Strong understanding of content strategy, storytelling, and platform-specific best practices.

-Experience managing content calendars and leading creative direction.

-Highly organized with strong project management skills.

-Data-driven mindset with the ability to analyze performance and adapt strategy accordingly.

-Excellent communication and leadership skills.

-Must be willing to work in-office Monday–Friday 8:00am - 4:30pm at our Old Town Scottsdale office.

Required Skills & Tools:

-Social media management tools like Sprout Social

-Instagram & TikTok platform expertise

-Canva

-Adobe Creative Cloud

What We Offer:

-Opportunity to lead and scale a high-growth brand’s social presence.

-Creative ownership and ability to make a direct impact on brand growth.

-Collaborative, fast-paced, and entrepreneurial work environment.

-Career growth opportunities within a rapidly expanding company.

Ready to Apply?

If you’re passionate about building brands through social media and ready to take ownership of a fast-growing platform, we’d love to hear from you!