Marketing Coordinator - Content Creation ~ Englewood

Marketing Coordinator – Content Creation

Full-time - Salary

Pay Rate: $50,000.00

Exempt

Schedule: Flexible as needed

Make a difference by providing great care and love for our treasured residents

At MorningStar Senior Living, we talk a lot about culture. In fact, we are rather obsessed about it. For without a transformative culture, we cannot begin to elevate and celebrate the lives of our resident heroes and be ourselves changed for the good in the process. So, we seek great hearts, other people like us, who care and want to do work that matters. We select people like us who believe that the most satisfying life is one that is outward-bound and rooted in servant-leadership.

JOB SUMMARY

MorningStar uses social media marketing to deepen relationships with current resident-families while also presenting our brand to broader target audiences. This role is directly responsible for managing the organic social media presence of our portfolio of senior living communities (40 in 11 states at present). Working closely with colleagues in Sales, Marketing and Life Enrichment, as well as third parties, this person will create content strategies that stimulate engagement and grow following across multiple social media platforms.

This person must be passionate about creative social media marketing and cultivating relationships with the online community. Be gifted in generating a buzz and creating content that broadcasts the fullness of our brand. Be eager to tell the MorningStar story in compelling ways in new and established markets. Be committed to strengthening our brand voice across digital platforms.

BENEFITS

• Health Insurance offerings such as medical, dental, and vision insurance
• Other Insurance offerings such as life, disability, accident, and critical illness insurance
• 401k plan with matching
• HSA options
• Employee assistance programs
• Paid sick, vacation and birthday!
• Career development programs and opportunity for advancement
• Charitable and philanthropic opportunities
• Tuition Reimbursement
• Free shift meal!

https://www.morningstarseniorliving.com/careers/

Primary Responsibilities

Managing incoming content from communities for organic posting across dozens of accounts on multiple social platforms, including Meta, LinkedIn, YouTube, etc.

Help develop content strategies and create social buzz

Set social media content calendar for the quarter ahead for each platform

Create social media graphics and captions within brand standards

Curate/publish original quality content with regular cadence on social media accounts to drive brand awareness and grow engagement, including joint creation with video production

Occasionally travel to communities to capture special event content

Moderate and respond to user-generated content in line with MorningStar policy

Train/mentor community teams on weekly submissions to maintain a cohesive social strategy; encourage participation with responsive and courteous helps, leveling up the quality and variety of submissions

Leverage the advantages of social media promotions/contests, influencer marketing campaigns, social media audits, infographics, hashtags, memes, Facebook Live

Stay current with trends in social/online culture and the senior living industry; Apply new technologies and best practices in social media

Build strategy through competitive research, platform determination, benchmarking, messaging, social SEO, and audience identification to grow our following

While paid and boosted social campaigns are the responsibility of our digital agency, this role will work with such third-party marketing partners as necessary

Set quantifiable annual goals for each platform; define, measure, and evaluate relevant social KPIs and ROI

Create monthly social media performance reports that track community submissions and key metrics against goals, shifting strategy accordingly.

Strategize blog content with writers from agencies to increase blog readership through social media engagement

Write Superfood of the Month blog for website

Qualifications

• Associate’s or Bachelor’s in Marketing, Communications, New Media, Graphic Design, preferred
• 0-1 years of social media and content creation experience or relevant internship, including experience with content management tools
• Familiarity with Adobe Photoshop/Illustrator or an eye for design principles
• Strong copywriting skills in a style conducive to social media with a sensitivity to senior issues, spiritual and philanthropic themes

Core Competencies

Team-oriented mindset

Equal blend of task driven and creative thinking

Professionalism and reliability

Highly organized, detail-oriented

Ability to multi-task in a fast-paced environment with deadlines

Self-initiative, motivated to work independently, go-getter

Commitment to MorningStar’s mission and core values

Positive attitude and desire to grow within the organization

At MorningStar, we are committed to creating communities that help our senior residents live an abundant life. This role offers a meaningful opportunity to contribute to a growing organization focused on excellence, compassion and service.

• Team members who are scheduled to work 24 or more hours per week are eligible for benefits, families of said team members will also be eligible.

EEO