Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze performance metrics to maximize reach and engagement. Your energetic approach will inspire audiences, foster brand loyalty, and drive business growth through strategic social media management and creative marketing strategies. This paid position offers an exciting opportunity to shape our online voice and connect with diverse audiences worldwide.

Duties

• Develop and execute comprehensive social media strategies to enhance brand visibility across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Manage social listening tools to monitor conversations about the brand, industry trends, and competitors; leverage insights to refine campaigns.
• Oversee social media advertising campaigns, including Facebook Advertising, optimizing targeting and budget allocation for maximum ROI.
• Utilize tools like Hootsuite or Buffer for scheduling posts, tracking engagement metrics, and maintaining a consistent posting calendar.
• Collaborate with the design team to produce visually appealing graphics using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Conduct keyword research and implement SEO best practices to improve content discoverability on search engines and social platforms.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance; prepare reports for continuous improvement.
• Engage with followers through comments, messages, and community interactions to foster strong relationships and enhance brand loyalty.
• Coordinate public relations efforts by crafting press releases, managing media outreach, and maintaining positive relationships with industry partners.

Skills

• Proven experience in social media marketing with a strong understanding of platform-specific strategies.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Skilled in video editing for creating compelling multimedia content that captures audience attention.
• Knowledge of SEO techniques, keyword research methods, and web analytics tools like Google Analytics.
• Experience managing social listening tools like Hootsuite or Buffer for monitoring brand reputation.
• Strong understanding of digital marketing channels including E-commerce integrations and branding strategies.
• Excellent proofreading skills to ensure all content is accurate, engaging, and aligned with brand standards.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Exceptional relationship management skills to build partnerships with media outlets, influencers, and stakeholders.
• Familiarity with Facebook Advertising campaigns and audience targeting options for effective ad spend utilization. Join us as a Social Media and Marketing Manager if you’re passionate about creating vibrant digital experiences that inspire action! Bring your creativity, strategic thinking, and enthusiasm to help us tell our story in innovative ways that resonate globally!

Pay: $22.00 - $27.00 per hour

Work Location: Hybrid remote in Deerfield, IL 60015