Social Media Specialist

Social Media Specialist Job Description

Who we are:

 

Founded in 2017, Marie Nicole Clothing offers stylish, comfortable, and high-quality children’s apparel at accessible price points. We believe our employees are the foundation of our success, and we prioritize a positive, supportive culture. Our team is driven by a forward-thinking, action-oriented leadership group that values collaboration, respect, and a healthy work-life balance.

We’ve experienced consistent growth through our e-commerce platform and are continuing to expand, including the recent opening of a larger warehouse facility to support increasing demand. Recognized on the Inc. 5000 list for three consecutive years as one of the fastest-growing companies in America, we are excited to welcome new team members who are eager to grow with us as we continue to scale.

Job Description:

We are seeking an experienced, detail-oriented, creative Social Media Specialist to support and execute our business strategy on social media. This individual will oversee daily social media operations and play a key role in bringing our brand to life through compelling content and strategic campaigns.

Responsibilities

• Maintain a consistent and cohesive brand identity strategy across all social media platforms.
• Create a social media calendar that aligns with the product releases and promotion campaigns.
• Monitor social media conversations and trends to ensure timely, relevant messaging; adjust or pause content as needed.
• Review and provide feedback on creative assets to ensure high-quality, on-brand content.
• Stay aligned on upcoming projects by participating in weekly creative meetings and providing updates and feedback.
• Monitor industry trends and best practices, maintain a competitive content library, and identify new opportunities through regular reporting.
• Collaborate with the marketing team to ensure all initiatives align with brand guidelines and messaging.
• Partner with Customer Service to maintain a consistent brand voice across all touchpoints.
• Attend photoshoots, brand activations, and events, assisting with content capture that supports the social strategy.
• Build and maintain strong relationships with external agencies, providing feedback and resolving issues to maximize partnerships.
• Track and manage all social media projects in collaboration with creative and merchandising teams.
• Oversee and track ad files across multiple campaigns, ensuring accuracy, organization, and proper version control
• Measure, review, and report on campaign performance weekly, monthly, and quarterly, identifying insights and optimization opportunities.
• Support the business needed with influencer and affiliate marketing campaigns.

Requirements

• Proven experience managing social media platforms for a brand or business.
• Proven experience reviewing all social media performance data.
• Strong collaboration skills with a focus on delivering excellent customer experiences.
• Highly organized with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Team-oriented with excellent communication skills.
• Strong attention to detail while balancing multiple priorities.
• Ability to work independently and collaboratively to achieve team objectives.
• Associate's Degree in marketing or a related field.
• Experience with Shopify or other e-commerce platforms preferred.
• Experience using Canva or other design software preferred.
• Experience sourcing, downloading, and organizing digital images.
• Strong understanding of color, composition, and visual design principles.