Director or Senior Director of Social Media

About Us:

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

Job Overview:

The Director or Senior Director of Social Media is responsible for developing and implementing effective strategies to enhance the organization's public image, manage its reputation, and build strong relationships with key stakeholders. This role will manage the social media and influencer marketing team, managing social media campaigns, analyzing metrics, and staying up to date with industry trends. Additionally, this role oversees all public relations campaigns, and collaborates with cross-functional teams to align PR efforts with broader organizational goals.

Responsibilities:

• Develop and execute a comprehensive social media strategy that aligns with the organization's goals and objectives. Identify target audiences and create content plans to increase engagement, followers and brand awareness.
• Lead and manage the social media and influencer marketing team; set clear objectives, provide guidance, foster collaboration and career growth, and evaluate team performance.
• Maintain brand consistency across all social media platforms and ensure messaging aligns with the organization's brand identity.
• Stay on the pulse of emerging social media trends, technologies, and best practices.
• Oversee direction and strategy for PR and influencer related events and activations.
• Monitor efforts of PR teams to cultivate media relationships, and partnerships with like-minded brands and licensing deals.
• Utilize analytics tools to track, measure, and report on key performance indicators (KPIs) and metrics. Analyze data and provide regular reports to senior management, highlighting key performance indicators and recommendations for improvement.
• Other Duties as assigned

Note: These duties are intended to describe the general nature and level of work performed and are not exhaustive. The company reserves the right to modify duties and responsibilities as business needs evolve.

Qualifications:

• Bachelor's degree in marketing, public relations, communications, journalism, or a related field
• 6+ years in social media and influencer marketing, preferably with progressive experience from hands-on to leadership role.
• Experience in the apparel/fashion industry.
• Strong understanding of public relations strategies, techniques, and best practices is preferred.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Excellent leadership and team management skills.
• Strong networking and relationship-building abilities.
• Knowledge of industry regulations and ethical standards.

Benefits:

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k match
• Parking/Commuter reimbursement (LA based employees only)
• Free snacks and drinks in office
• Employee discount
• Gym access in building
• Company engagement events

Physical Requirements:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This job description is not an employment contract. It is intended to describe the general content of and requirements for the performance of this job. Duties, responsibilities, and requirements may be changed or added at the discretion of Azazie at any time.