Director of Digital Content
Full-time
Bellflower, CA, US
$34/h - $40/h
About the job
WHO YOU ARE
You're someone who people can rely on, and you're always there when they need a helping hand. You're looking for a new position where you can make a difference in your life, the lives of others, and the world. In return, you seek an organization that appreciates your individuality and supports you as a member of a diverse and talented team.
WHO WE ARE
Habitat for Humanity of Greater Los Angeles has been an active affiliate of Habitat for Humanity International for more than 30 years. By building and preserving affordable housing through new construction, renovations, and home repairs, Habitat LA is transforming communities throughout Los Angeles County. Through access to affordable loans, housing counseling, down-payment assistance, skilled construction training, financial education, and volunteer opportunities the organization has strengthened families, helped stabilize communities, and fostered economic vitality in the region. On average, the affiliate builds and renovates 100 homes in the Los Angeles region each year, ranking it among the largest affiliates nationwide.
GENERAL DESCRIPTION
Habitat for Humanity of Greater Los Angeles is seeking a strategic and creative Director of Digital Content to lead the organization’s digital storytelling, community engagement, and multi-platform social media growth.
This leadership role is responsible for developing and executing organic and paid social media strategies that elevate Habitat LA’s mission, support program awareness and fundraising, and build strong relationships with volunteers, donors, residents, and partners across Greater Los Angeles.
SUMMARY OF ESSENTIAL FUNCTIONS
Social Media Strategy & Channel Management
- Lead strategy and execution across Instagram, Facebook, LinkedIn, X, YouTube, and Neighbors (Ring)
- Build and manage content calendars in Sprout Social
- Create and publish social media posts including engaging copywriting, optimization, and performance tracking
- Manage YouTube publishing strategy and scheduling
Campaign Leadership
- Develop and execute social campaigns supporting affordable homeownership programs, volunteer engagement, disaster response initiatives (ReBUILD LA), advocacy and community awareness, and ReStore promotions
- Partner with internal teams to align messaging and campaign goals
Team Leadership & Production Oversight
- Supervise social media team members, volunteers, freelancers, and content creators
- Lead production planning for major events and initiatives
- Provide creative direction, feedback, and approvals on content deliverables
- Facilitate weekly meetings, manage workload prioritization, and assign performance-driven fiscal year goals
Paid Social Media & Digital Advertising
- Create and optimize paid social media campaigns across multiple ad accounts
- Manage campaign budgets, targeting strategies, and performance reporting
- Collaborate with program teams to drive email acquisition and conversions
Community Engagement & Partnerships
- Support influencer collaborations, social media partnerships, and outreach
- Guide community engagement strategies and audience growth initiatives
Reporting & Analytics
- Lead weekly and monthly reporting on social performance, campaign impact, and growth trends
- Provide insights and recommendations to leadership and program teams
SUMMARY OF JOB QUALIFICATIONS
- Must be able to successfully pass a drug test, background check, and a driving record check
- 8+ years of experience in social media marketing or digital communications
- Experience managing multi-platform social media strategies
- Demonstrated leadership experience supervising staff or contractors
- Strong storytelling, copywriting, and campaign development skills
- Experience with Sprout Social or similar tools
- Familiarity with paid social media platforms and performance reporting
- Passion for community impact and nonprofit mission work
- Availability to work nights and weekends as needed
COMPENSATION
Pay Range: $80,000 - $105,000
Exact offers will be determined based on job-related knowledge, skills, and experience. They range from entry to mid-level.
From versatile health perks to new career opportunities, check us out at: www.habitatla.org to learn more about our organization and the great work we do!
Habitat for Humanity is an Equal Opportunity Employer. We strongly encourage individuals from diverse backgrounds, including low-income communities, veterans, and formerly incarcerated individuals, to apply. We are committed to creating an inclusive work environment where all qualified candidates are considered, and we value the unique perspectives and experiences that each individual brings.
WHO YOU ARE
You're someone who people can rely on, and you're always there when they need a helping hand. You're looking for a new position where you can make a difference in your life, the lives of others, and the world. In return, you seek an organization that appreciates your individuality and supports you as a member of a diverse and talented team.
WHO WE ARE
Habitat for Humanity of Greater Los Angeles has been an active affiliate of Habitat for Humanity International for more than 30 years. By building and preserving affordable housing through new construction, renovations, and home repairs, Habitat LA is transforming communities throughout Los Angeles County. Through access to affordable loans, housing counseling, down-payment assistance, skilled construction training, financial education, and volunteer opportunities the organization has strengthened families, helped stabilize communities, and fostered economic vitality in the region. On average, the affiliate builds and renovates 100 homes in the Los Angeles region each year, ranking it among the largest affiliates nationwide.
GENERAL DESCRIPTION
Habitat for Humanity of Greater Los Angeles (Habitat LA) is seeking a qualified candidate to set and guide the strategy for all social media platforms, consistently articulating the mission of Habitat for Humanity of Greater Los Angeles, working closely with all departments on a variety of strategic initiatives
SUMMARY OF ESSENTIAL FUNCTIONS
Develop a comprehensive social media strategy aligned with Habitat LA’s mission, goals, and key initiatives. Identify target audiences, appropriate platforms, and content themes to increase brand awareness, community engagement, and donor support. Plan and execute content calendars, coordinate with internal teams to highlight programs and events, and ensure consistent messaging and branding across all social media channels.
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Promote the effective use of social media across departments by educating staff on best practices, tools, and trends. Collaborate with teams to identify storytelling opportunities and empower them to contribute content that reflects their work. Provide guidance and resources to ensure social media is used strategically to amplify organizational impact and maintain a consistent voice.
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Establish key performance indicators (KPIs) and benchmarks to evaluate the success of social media campaigns and overall digital engagement. Regularly track metrics such as reach, engagement, conversions, and audience growth using analytics tools. Analyze data to identify trends and areas for improvement, and prepare reports with actionable insights to optimize future campaigns and maximize results.
Assist in the planning, creation, and distribution of email marketing campaigns, including newsletters and program-specific communications. Collaborate with internal teams to gather content, draft compelling messaging, and ensure alignment with organizational priorities. Maintain email lists, monitor performance metrics (e.g., open and click-through rates), and recommend improvements to enhance audience engagement and communication effectiveness.
SUMMARY OF JOB QUALIFICATIONS
- Must be able to successfully pass a drug test, background check, and a driving record check
- 4+ years of experience in social media management, digital marketing, or communications.
- Demonstrated experience developing and executing social media strategies across platforms such as Instagram, Facebook, LinkedIn, Twitter, etc.
- Strong understanding of social media analytics tools and the ability to interpret data to drive decisions and improve performance.
- Experience with email marketing platforms and creating newsletters or digital campaigns.
- Excellent written and verbal communication skills, with the ability to create engaging and audience-appropriate content.
- Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Ability to collaborate cross-functionally and work effectively with internal teams and stakeholders.
- Knowledge of current digital marketing trends, tools, and best practices.
COMPENSATION
Pay Range: $34.62- $40.87
Exact offers will be determined based on job-related knowledge, skills, and experience. They range from entry to mid-level.
From versatile health perks to new career opportunities, check us out at: www.habitatla.org to learn more about our organization and the great work we do!
Habitat for Humanity is an Equal Opportunity Employer. We strongly encourage individuals from diverse backgrounds, including low-income communities, veterans, and formerly incarcerated individuals, to apply. We are committed to creating an inclusive work environment where all qualified candidates are considered, and we value the unique perspectives and experiences that each individual brings.