Marketing Lead, Construction

MARKETING LEAD, CONSTRUCTION

We are seeking a dynamic and experienced Marketing Lead to join our team and provide operational and administrative support for Kingdom Roofing Systems. This position plays a critical role in lead generation, the coordination of marketing campaigns, and activities to expand Kingdom Roofing Systems market share.

Position Title:

Marketing Lead

This role requires a strategic thinker with a strong background in B2C marketing, excellent communication skills, and the ability to analyze market trends and customer needs. The ideal candidate will have a passion for technology and a proven track record of successful marketing campaigns.

About the Company:

Kingdom Roofing Systems was established in 2011 and has since established a solid presence in the Central Indiana region as a leader in the roofing industry. We stand firmly on our values believing that people are our purpose, we keep our word, we do the right thing, even when it costs us, we're continually developing, and we believe in excellence in all we do. We are Indiana's Safest Choice for roofing, siding, and gutters. Kingdom Roofing Systems is a part of the AllStar Services family.

Position Type:

Full-Time, Work is in-person

Description of Duties:

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary occasionally.

Brand Management:

• Oversee and protect the integrity of the company's brand, ensuring consistency in messaging, visuals, and positioning across all marketing materials and platforms.
• Develop and execute comprehensive branding strategies that resonate with target audiences and differentiate the company in the marketplace.
• Monitoring and analyzing metrics to track the success of marketing campaigns
• Maintaining an inventory and directory of marketing materials while coordinating new material creation as needed

Budget Management:

• Develop, manage, and track the marketing budget, ensuring all initiatives are cost-effective and generate a strong return on investment (ROI).
• Make recommendations on how to allocate resources across campaigns and strategies, optimizing for the best financial performance while meeting marketing objectives.

Reputation Management:

• Oversee the company's online presence and manage its reputation across social media, review platforms, and other digital channels.
• Respond to customer feedback in a timely and professional manner, fostering positive customer relationships.
• Implement strategies to enhance and maintain a strong, positive reputation in the community and industry.

Vendor and Local Influencer Management:

• Managing and coordinating tasks outsourced to external vendors, such as printing companies
• Build and maintain partnerships with key influencers and community figures who align with the company's values and can help expand brand awareness.
• Planning and managing marketing efforts for trade shows, conferences, events and meetings

Support Content Creation:

• Collaborate with internal and external teams to create engaging content that aligns with the brand's voice and objectives, including social media pages, blog posts, videos, and other promotional materials.
• Assist in the development of creative marketing campaigns to generate leads, engage audiences, and build customer loyalty.
• Utilize our first-party data to develop hyper-targeted campaigns across channels that speak to the unique aspects of the customer journey with Kingdom Roofing Systems.

Qualifications:

• To perform this job successfully, an individual must satisfactorily perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Bachelor's degree in Marketing, Business Administration, or a related field preferred.
• 3+ years of experience in B2C marketing, preferably in the construction sector.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, SEO, SEM, and content marketing.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation tools and CRM software.
• Photography, videography, drone experienceediting all a plus
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinker with the ability to develop innovative marketing strategies.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Must have a valid driver's license and reliable transportation

Skills and Special Requirements:

• Must have excellent attention to detail, be organized, and be able to maintain deadlines and schedules for multiple projects and activities
• Self-starter, a fast learner, who can work with little supervision
• Requires a general knowledge or interest in the technical products and services offered by Kingdom Roofing Systems, and the ability to gather information from multiple sources to prepare marketing materials.
• The ability to use MS Office and other common computer applications is required (utilizing MAC or PC)
• Ability to handle a variety of tasks, and to be flexible in work assignments

CompensationBenefits:

$50,000 - $60,000 based on experience and proven track record and quarterly performance-based bonus available

Benefits including:

• 401(k) match
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday primarily