Social Media and Marketing Manager

We are seeking a creative marketing professional with experience in brand building, content creation, and digital marketing. This person will lead the development and execution of marketing initiatives including content production, advertising campaigns, social media management, and influencer partnerships.
This role will have a large influence on creative direction and brand identity. As the company grows, resources and team support will expand, creating opportunities for leadership and long-term growth.

Responsibilities

Brand Development

• Help develop and refine brand identity, messaging, and creative direction
• Contribute to brand strategy and product line presentation
• Assist in the development of branded merchandise and marketing materials

Content Creation & Media Production

• Capture product photos and lifestyle marketing photos
• Film and edit marketing videos and product demonstrations
• Produce short-form content for social media and advertising
• Edit photos and videos for marketing use across platforms

Creative Design

• Create marketing graphics and promotional assets
• Design digital content for ads, social media, and websites
• Develop branded materials such as stickers and merchandise

Social Media & Influencer Marketing

• Manage social media accounts (Instagram, Facebook, TikTok)
• Plan and publish social media content
• Identify and manage influencer partnerships
• Coordinate influencer campaigns and track performance

Digital Advertising

• Set up and manage advertising campaigns on Meta (Facebook/Instagram)
• Manage Google Ads campaigns

Website & Ecommerce

• Assist with setup and management of Shopify websites
• Create and optimize product listings and landing pages
• Support general ecommerce operations and marketing integrations
• Support SEO optimization and website visibility efforts

Qualifications

Required

• Experience in marketing, brand building, or digital marketing
• Strong content creation skills (photo and video production)
• Experience editing photos and videos
• Experience managing social media accounts
• Experience working with influencers or creator partnerships
• Self-starter who can manage multiple projects and work independently
• Interest in helping build a brand from the ground up

Preferred Skills

• Adobe Suite (Photoshop, Illustrator, Premiere)
• Canva
• Shopify
• Experience managing Meta and Google ad campaigns
• Basic SEO knowledge

Ideal Candidate
The ideal candidate is creative, proactive, and comfortable wearing multiple hats in a startup environment. They enjoy building things from the ground up and want to play a key role in growing a brand.

This role has strong potential to evolve into a marketing leadership position as the company expands.

What We Offer

• Opportunity to build and shape a brand from the start
• High level of creative influence
• Growth potential into a marketing leadership role
• Collaborative and entrepreneurial environment

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person