Social Media Manager

Are you a “creative” person who is organized and detail oriented with a passion for fitness and wellness?

The Orangetheory Fitness https://www.orangetheoryfitness.com team is looking for a Social Media Manager to join its marketing and operations team.

Our group owns and operates 45 California Orangetheory Fitness Studio franchises.

Experience/Job Requirements:

• 2-3 years practical experience in a social media marketing role
• Digital savvy; understands and can execute a wide array of digital marketing tools
• Well-versed in Meta platforms (X, TikTok, LI a plus)
• Adept in Google Suite, Basecamp, Canva and popular CRM applications
• Experience with Sprout Social or other social media management platforms
• 4-year college degree

Job Description: Responsibilities for this role may include, but are not limited to, the following:

Social Media Responsibilities

• Develop and manage social media strategy which aligns with overall marketing objectives
• Co-author an annual plan with goals, key initiatives and KPIs
• Support brand and franchisee initiatives; creating, reposting, or aligning content
• e.g.: member events, new product introductions, studio/regional event content
• Pilot new ideas to extend reach and engagement (e.g. – influencer marketing, podcast, etc.)
• Develop relationships/partnerships and campaigns with related organizations to extend community reach
• e.g.: run clubs, mom groups, tourism boards, etc.
• Actively manage the Social Media Coordinator (SMC) Program
• Provide regular guidance, direction, self-serve solutions for studio SMCs
• Provide on-boarding guidance and resources for new SMCs
• Author, publish and manage monthly content calendars for SMC execution
• Share/teach Sprout Social best practices
• Create challenges, contests and other incentives to encourage participation
• Ensure active communication including regular updates, monthly performance summaries
• Develop and manage a content approval process that is timely and easy to execute
• Track, audit and report levels of studio participation and compliance
• Help to drive SMC accountability with reminders (also employ help from Regional Teams)
• Work with Accounting to submit/review monthly studio compliance for SMC compensation
• Maintain the health of all studio social media accounts
• Assure all studio accounts are active, functional and properly branded
• Effectively communicate with key stake holders on account status (studio managers, SMCs, RMMs)
• Monitor sentiment, comments and provide timely responses
• Seek assistance from Grove Marketing Team if needed

Graphic Design, Printed Material and Promotional Merchandise Responsibilities

• Support studios, regional and HQ Teams with the design of graphic requests

(typically flyers, signage, banners)

• Maintain an efficient process to collect requests and manage expectations
• Maintain key messages and images, branding compliance
• Clearly communicate timelines and delivery dates
• Establish and maintain regional Canva accounts
• Assure all accounts are active and functional
• Manage access for all users, maintaining central log-in information
• Provide clear communication to studios and regional teams on best practices
• Develop self-serve templates to improve efficiency
• Manage design and production of printed and promotional material with outside vendors

(typically signage, apparel, promotional items, holiday items, Convention materials, etc.)

• Develop and maintain streamlined process to collect requests and manage expectations
• Align key messages and images, branding compliance
• Clearly communicate timelines and delivery dates

Other

• Actively communicate with studio and regional teams (manager meetings, All Aspyr calls)
• Assist with execution of regional marketing, community outreach or HQ events

Title: Social Media Manager

Supervisor: Director of Marketing

Salary: $70,500/year