Head of Social Media

Overview
We are seeking a dynamic and innovative Head of Social Media to lead our brand’s digital storytelling and engagement strategies. This energetic leader will craft compelling content, oversee social media campaigns, and foster meaningful relationships with our online communities. As the driving force behind our social media presence, you will elevate brand awareness, boost audience engagement, and ensure our messaging resonates across all platforms. Your passion for digital marketing combined with your creative flair will inspire teams and captivate audiences worldwide.

Duties

• Develop and execute comprehensive social media strategies aligned with overall marketing goals to maximize brand visibility and engagement.
• Lead content creation efforts, including writing, editing, graphic design, photography, and video editing to produce captivating posts that resonate with target audiences.
• Manage daily social media management across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite and Buffer to schedule, monitor, and analyze campaigns.
• Utilize social listening tools to monitor brand reputation, gather insights on audience preferences, and identify trending topics for timely engagement.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to optimize reach and ROI while maintaining consistent branding standards.
• Collaborate with public relations teams to craft cohesive messaging strategies that enhance brand image and manage crisis communication when necessary.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign performance, identify growth opportunities, and refine strategies accordingly.
• Foster strong relationships with influencers, partners, and community members to expand reach and strengthen brand loyalty through relationship management initiatives.
• Ensure all content is proofread for accuracy and aligns with branding guidelines while maintaining a consistent voice across channels.

Qualifications

• Proven experience in social media marketing or digital marketing roles with a focus on social media management at a senior level.
• Strong knowledge of SEO principles, keyword research, and how they integrate into content strategies for maximum visibility.
• Proficiency in Adobe Creative Suite applications including Photoshop, Illustrator, and video editing software for creating engaging visual content.
• Hands-on experience with social listening tools like Brandwatch or Sprout Social to track conversations and analyze sentiment.
• Familiarity with social advertising platforms such as Facebook Ads Manager for executing targeted campaigns.
• Excellent graphic design skills combined with photography expertise to produce high-quality visual assets.
• Ability to interpret data from Google Analytics and web analytics tools to inform strategic decisions.
• Exceptional relationship management skills to collaborate effectively across teams and external partners.
• Strong proofreading skills ensuring all content is polished, accurate, and aligned with branding standards. Join us as we harness the power of social media to tell compelling stories that inspire action! Your creativity will shape our digital voice while your strategic insights will drive measurable results—making a real impact on our brand’s growth worldwide.

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off

Work Location: Hybrid remote in Las Vegas, NV 89102