Content + Community Marketing Manager

Content + Community Marketing Manager

Location: Los Angeles (in-office / hybrid)

Experience: 3–4+ years in beauty, fragrance, or wellness

Reports to: VP of Marketing

Department: Marketing

About The Nue Co

The Nue Co is a functional wellness brand rooted in science and feeling. We create tools for wellbeing designed to support modern health. Specialising in Functional Fragrances; mood-elevating fragrances developed by some of the world leading noses, we're on a mission to revolutionise the way people experience wellness. Our marketing is community-first, educational, and culturally relevant.

Role Overview

We’re looking for a Marketing Manager to lead content planning, social media management, and community growth at The Nue Co. This role will work closely with the VP of Marketing and Creative to concept and execute campaigns that drive brand awareness, engagement, and revenue.

This individual will own our social ecosystem (primarily Instagram and TikTok), manage our community platforms (Tribe, ShopMy, Shopify Collabs), and support the execution of community-driven events. The ideal candidate is both strategic and hands-on - equally comfortable building a content calendar as they are in DMs engaging with customers.

This is a highly collaborative role requiring strong creative instinct, and operational excellence.

Key Responsibilities

Content Strategy & Campaign Development

• Lead monthly content planning and editorial calendar development
• Write compelling, on-brand copy across social and email
• Work cross-functionally to syndicate campaigns into email marketing
• Brief internal teams and external partners (creative, influencer, agency)

Social Media Management

• Own day-to-day management of Instagram and TikTok (primary platforms)
• Build and manage content calendars
• Oversee scheduling and publishing
• Manage DMs, comments, and community engagement
• Track and report on performance metrics and optimize accordingly
• Identify trends and opportunities relevant to beauty, fragrance, and wellness

Community Growth & Influencer Management

• Manage The Nue Co’s internal community platforms
• Develop and execute recruitment strategies to grow community networks
• Build meaningful relationships with customers and brand advocates
• Develop influencer and community briefs
• Support influencer seeding and ongoing relationship management
• Manage our community platforms- ShopMy, Shopify Collabs, Tribe.

Community Events

• Lead planning and execution of community events (intimate gatherings to larger brand moments)
• Manage timelines and logistics
• Coordinate with internal stakeholders and external agencies
• Ensure events are content-rich and amplify brand storytelling

Qualifications

• 3 + years experience in beauty, fragrance, or wellness marketing
• Proven experience managing brand social channels (IG and TikTok required)
• Strong copywriting and campaign concepting skills
• Experience with community-building and influencer management, including management of ShopMy and Shopify Collabs
• Experience planning and executing brand events
• Highly organized with strong project management skills
• Deep interest in wellness, culture, and the evolving beauty landscape
• Based in Los Angeles
• Comfortable working in a fast-paced, entrepreneurial environment

What Success Looks Like

• Thriving and growing brand community
• Seamless execution of impactful community events
• Elevated brand voice consistency across social and email
• Increased engagement and growth across social platforms