Social Media Marketing Specialist

Overview
Are you passionate about creating engaging digital narratives and connecting brands with audiences across social platforms? We are seeking a dynamic and energetic Social Media Marketing Specialist to drive our social media strategies, elevate brand presence, and foster meaningful relationships with our online communities. This paid position offers an exciting opportunity to blend creativity with data-driven insights, making a tangible impact on our digital marketing efforts. If you thrive in a fast-paced environment, love crafting compelling content, and have a knack for analyzing social trends, this role is perfect for you!

Responsibilities

• Develop, implement, and manage comprehensive social media marketing campaigns across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and more.
• Create engaging content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Utilize tools like Adobe Creative Suite (Photoshop, Illustrator) and video editing software to produce high-quality visual assets.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities.
• Manage social media scheduling using applications such as Hootsuite or Buffer to ensure consistent posting schedules.
• Analyze web analytics and social media metrics using Google Analytics and platform-specific insights to optimize campaigns and report on performance.
• Engage actively with followers by responding to comments, messages, and reviews to foster community relationships and enhance brand loyalty.
• Coordinate with public relations teams to manage brand reputation and execute strategic outreach initiatives.
• Conduct keyword research for content optimization and implement SEO best practices to increase visibility.
• Oversee paid advertising campaigns on Facebook Advertising or other platforms to boost reach and engagement.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Familiarity with social media management tools such as Hootsuite or Buffer (application).
• Proficiency in graphic design software including Adobe Photoshop and Adobe Illustrator; experience with Adobe Creative Suite is preferred.
• Knowledge of video editing techniques for creating compelling multimedia content.
• Understanding of SEO principles, web analytics (Google Analytics), and keyword research strategies.
• Experience in relationship management through community engagement and influencer collaborations.
• Strong proofreading skills combined with branding expertise to ensure consistent messaging across channels.
• Background in e-commerce or digital sales channels is a plus; familiarity with web analytics tools is highly valued. Join us as a Social Media Marketing Specialist and become an integral part of a vibrant team dedicated to innovative digital storytelling! Bring your creativity, analytical mindset, and passion for social media to help us build authentic connections that resonate worldwide!

Pay: $25.17 - $30.31 per hour

Work Location: Hybrid remote in Simi Valley, CA 93065