**About Us

@aggie is the social media home of Aggie Lal, a bestselling author, biohacking advocate, and wellness entrepreneur who has helped over 150,000 women take control of their health and live life on their own terms. As the founder of Biohacking Bestie and the Bestie App, Aggie has built a powerful brand rooted in authenticity, empowerment, and a science-meets-ancient-wisdom approach to women’s wellness.

Her content spans biohacking tips, motherhood, nutrition, fitness, and real-life storytelling, all delivered with a voice that is bold, relatable, and unapologetically honest.

We are looking for a talented Social Media Manager to become a core part of our team and help take the @aggie brand to the next level.

The Opportunity

This is not a typical “schedule posts and reply to comments” role. We need a creative, strategic, and hands-on Social Media Manager who can do it all, from filming and editing Reels to spotting viral trends before they peak, from designing on-brand graphics to building a content strategy that drives real growth.

You will be the engine behind our social media presence, working closely with Aggie to translate her vision into scroll-stopping content that resonates with hundreds of thousands of women.

The ideal candidate is someone who lives and breathes social media, understands the wellness and biohacking space, and is excited to combine creativity with data-driven strategy.

Key Responsibilities

Content Creation and Production

The Social Media Manager will be responsible for filming, editing, and producing high-quality video content, including Instagram Reels and TikToks, that align with the @aggie brand aesthetic and voice. This includes planning and executing content shoots, working with Aggie on-camera to capture authentic moments, and transforming raw footage into polished, engaging posts.

You will also design eye-catching graphics, carousels, and story templates that maintain visual consistency across all platforms, adhering to the brand’s signature palette of creams, golds, and beiges.

Trend Research and Ideation

Staying ahead of the curve is essential. You will continuously monitor trending audio, formats, challenges, and topics across Instagram and TikTok, identifying opportunities to create timely, relevant content.

You should have a sharp eye for what is gaining traction in the wellness, biohacking, motherhood, and women’s health communities and be able to quickly adapt trends to fit Aggie’s authentic voice and brand positioning.

Strategy and Growth

You will develop and execute a comprehensive social media strategy designed to grow the @aggie audience, increase engagement, and strengthen brand loyalty.

This includes managing a detailed content calendar, planning campaigns around product launches and key moments, and continuously optimizing content based on performance data.

You will set monthly and quarterly growth targets and report on progress with actionable insights.

Community Engagement

Building and nurturing a loyal community is at the heart of this role. You will manage all incoming comments, direct messages, and interactions across platforms, responding in a timely, warm, and on-brand manner.

You will also identify opportunities for meaningful engagement with followers, collaborators, and aligned brands to expand the community organically.

Analytics and Reporting

You will track and analyze key performance metrics including reach, impressions, engagement rate, follower growth, and content performance using platform analytics and third-party tools.

Regular performance reports with clear insights and recommendations will be expected to inform ongoing strategy adjustments.

What We Are Looking For

Requirement

Details

Experience

2+ years of hands-on social media management experience, preferably for a personal brand, influencer, or wellness/lifestyle company. A strong portfolio demonstrating content creation and account growth is required.

Content Creation Skills

Proficiency in filming and editing short-form video (Reels, TikToks) using tools such as CapCut, Adobe Premiere Rush, InShot, or similar. Ability to produce content independently from concept to final edit.

Graphic Design

Experience designing social media graphics, carousels, and stories using Canva, Adobe Creative Suite, or equivalent tools. Strong sense of visual branding and aesthetics.

Trend Awareness

Deep familiarity with Instagram and TikTok algorithms, trending formats, viral content mechanics, and platform best practices. You should be the person who spots trends before they go mainstream.

Strategic Thinking

Ability to develop and execute a content strategy that balances brand storytelling with growth objectives. Comfortable setting KPIs and making data-informed decisions.

Communication

Excellent written communication skills with the ability to write captions and copy that match Aggie’s voice: bold, warm, empowering, and real.

Passion for Wellness

Genuine interest in biohacking, women’s health, holistic wellness, nutrition, and fitness. Familiarity with the wellness creator space is a strong plus.

Self-Starter

Highly organized, proactive, and able to work independently in a fast-paced, remote environment. Comfortable managing multiple priorities and meeting deadlines without constant oversight.

Bonus Skills (Nice to Have)

Experience with podcast promotion and cross-platform content repurposing is a significant advantage, as Aggie hosts the Biohacking Bestie podcast.

Familiarity with influencer marketing, brand partnerships, and affiliate content is also valued.

Knowledge of SEO for social media, Pinterest strategy, or email marketing integration would further set a candidate apart.

Experience working with e-commerce brands or digital product launches such as apps or online courses is a plus.

Tools You Should Be Comfortable With

Social Media Manager

About the job