Sr. Director, Creative

About Lovesac We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort™. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered right-to-your-door-able, allowing our customers to live the life they want to live.

Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life.

About Our Culture At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work. It’s about success, of course, but it’s also about making a positive impact on everyone our business touches.

About The Role As our Head of Creative, this role is for a visionary leader to lead the evolution and execution of our brand’s visual and storytelling identify across all customer touchpoints. This role is responsible for driving a cohesive creative strategy that reflects Lovesac’s brand values and positioning while creating emotionally resonant campaigns that grow brand awareness, engagement, and loyalty.

In this role, you will not only lead our creative vision, but you will transform our creative team into dynamic team of “creat-ors”; nimble, multidisciplinary storytellers who thrive across content, channels, and formats. You’ll also be responsible for defining the future ways of working, placing AI, automation and content innovation at the core of creative operations.

This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT. Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.

What You’ll Do Brand Strategy & Creative Vision

• Define and evolve Lovesac’s brand identity and creative expression across all platforms and formats.
• Translate business and marketing objectives into breakthrough creative concepts that elevate the brand, connect with consumers, and drive measurable results.
• Serve as the brand guardian—ensuring consistent voice, tone, and design across all customer-facing assets.

Campaign & Content Development

• Lead concepting and execution of integrated marketing campaigns, including seasonal launches, product storytelling, brand initiatives, and omnichannel promotions.
• Direct the creation of content for paid media, social media, retail displays, email, packaging, and website—balancing aesthetics with performance.
• Oversee art direction, copywriting, photography, video production, motion design, and UX creative needs.

Team Leadership & Creative Culture

• Evolve the creative team from a traditional structure to a team of creators—agile, cross-functional content makers who ideate, produce, and execute with excellence.
• Build, lead and develop a team of designers, copywriters, art directors, producers, and content creators to deliver elevated and effective brand storytelling.
• Foster a culture of experimentation, originality, and speed, empowering the team to create high-impact content in-house and in real time.
• Champion and implement future-forward workflows—leveraging AI tools and emerging technologies to scale content creation, streamline processes, and enhance creative output.
• Manage relationships with agencies, freelancers, and production partners.

Customer-Centric & Data-Informed Design

• Champion customer insights and leverage data to guide creative decisions that resonate with our target audience.
• Understand and adapt creative for varying customer segments across owned and paid channels.
• Balance brand storytelling with conversion-oriented design in both digital and physical environments.

Operational & Budget Oversight

• Own creative resourcing, timelines, workflows, and production budgets to ensure on-time, on-brand, and on-budget deliverables.
• Implement scalable creative processes and systems that support a growing omnichannel business.
• Lead the integration of AI and automation into creative operations to improve efficiency, personalization, and content velocity.
• Perform any other reasonable duties for this role as requested by management

Qualifications Who you Are: Core Values: Top Ambition, We All Win Together, Conscious Operations, Do Less and Do Best, Love Matters

Table-Stake Values: Willing to Sweep Floors, Grit, Positive, Self-Aware, Self-Starting, Insatiable Learners, Transparency, Customer-Centric

Our Lovesac Core Competencies: Builds Customer Centricity, Drives Remark-able Results, Collaborates Effectively, Makes Good Decisions, Demonstrates Self-Awareness

Requirements

• Bachelor’s degree in Design, Fine Arts, Advertising, or a related field; MFA or similar advanced degree is a plus.
• 10+ years of progressive creative leadership experience, preferably in a high-growth consumer brand, agency, or retail/e-commerce environment.
• Proven track record of building and elevating premium lifestyle brands through storytelling, design, and content creation.
• Strong portfolio that demonstrates both conceptual thinking and executional excellence across digital, video, print, and in-store.
• Experience transforming creative organizations into fast-moving, content-rich teams of makers and storytellers.
• Demonstrated understanding of emerging creative technologies and AI-driven workflows in content and campaign development.
• Deep understanding of modern marketing channels including social, influencer, experiential, and performance marketing.
• Exceptional communication, presentation, and leadership skills.
• Exemplify each of our Lovesac values, at all times, be results driven and utilize knowledge to meet or exceed key performance indicators (KPIs), goals and deadlines.
• Must be able to travel using various forms of transportation, as required by the Company in its sole discretion, for mandatory meetings and conferences held either at our offices or offsite (i.e. quarterly team connection weeks, companywide meetings and events, vendor visits).
• Additional travel requirements – for business purposes
• Must comply with all policies and procedures outlined in the Lovesac Employee Handbook and work collaboratively with fellow employees, treating all clients, both internal and external with dignity and respect at all times.

Preferred Attributes

• Experience in furniture, home goods, lifestyle, or other high-consideration consumer categories.
• Background in omnichannel retail, DTC, and digital product storytelling.
• Strong understanding of brand systems, asset management, and content lifecycle tools.

Full Time Benefits*

• Financial Benefits: Annual Bonus Program, Annual and Inaugural Grant Equity Awards, 401K Matching Contribution, Financial Wellness Tools.
• Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
• Paid Time Off: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays.
• Pet Insurance and generous Associate Discounts.
• Eligibility and terms for all benefits listed are as outlined in Lovesac’s policy and plan documents. Associate pay will vary based on factors such as qualifications, experience, skill level and competencies.

Lovesac is an Equal Opportunity Employer and considers all applicants for employment without regard to race, color, religious creed, ancestry, national origin, ethnicity, religion, sex, sexual orientation, gender (including gender-related identity, gender nonconformity),, pregnancy, age, national origin, marital status, physical or mental disability, military status, genetic information or any other characteristic protected by applicable law.

Non-New York City Applicants Only: To the extent permitted by law, conditional offers of employment will be contingent upon successful completion of a background check, including but not limited to education verification, employment history verification, reference checks, criminal history and motor vehicle history (if vehicle required). All qualified applicants with criminal histories will be considered in accordance with applicable local, state, and federal law.

Lovesac participates in E-Verify as required by law. Immigration sponsorship is not available for this role.

Lovesac is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: Accommodations@lovesac.com.