Marketing Coordinator (Growth Track to Lead)

Job Summary

We’re looking for a motivated, hands-on Marketing Coordinator who wants to grow into a leadership role.

This is not a passive marketing position. This role is focused on execution, performance, and growth—supporting real business results across digital advertising, social media, events, and customer engagement.

You’ll start by supporting key marketing initiatives and quickly grow into owning campaigns, driving revenue, and helping scale our marketing efforts across locations.

If you’re someone who is hungry to learn, enjoys both creative and analytical work, and wants to grow with a company, this is a strong opportunity.

Responsibilities

• Support and help manage Google Ads and Facebook/Instagram campaigns, including budget allocation, performance optimization, and ROI improvement
• Assist in optimizing monthly advertising budgets to improve cost-per-click, conversion performance, and overall campaign effectiveness
• Create and manage social media content, graphics, and promotions across platforms
• Execute email campaigns and marketing workflows using CRM tools (HubSpot or similar)
• Assist with marketing and promotion of events, classes, and in-store experiences
• Capture content and support marketing efforts during peak business times, including evenings and weekends
• Help develop influencer partnerships and community collaborations
• Monitor and respond to customer engagement, including online reviews and social interactions
• Track and report on key marketing performance metrics to support ongoing optimization and decision-making

Qualifications

• Basic experience with digital marketing, including exposure to paid ads (Google Ads and/or Facebook/Instagram Ads)
• Understanding of marketing performance concepts such as ROI, cost-per-click, and campaign effectiveness
• Experience creating or contributing to social media content and engagement
• Familiarity with marketing tools such as HubSpot, Square, Google Business Profile, or similar platforms
• Ability to create visually engaging content or willingness to learn (experience with AI tools is a plus)
• Exposure to event promotion, community engagement, or similar marketing efforts is a plus
• Strong communication skills and ability to work collaboratively within a team
• Organized, reliable, and detail-oriented with strong follow-through
• Self-motivated with a desire to learn, take ownership, and grow into a larger role

Growth Path

This role is designed to grow into a Marketing Lead position.

As you develop in the role, you will:

• Take ownership of advertising budgets and campaign performance
• Lead marketing strategy and execution
• Drive measurable revenue growth
• Build systems and processes that scale across locations

Compensation & Benefits

• $22–$26 per hour (based on experience)
• Monthly performance bonuses with strong upside potential ($10,000+ annually)
• Full-time role (40 hours per week)
• Paid time off
• Simple IRA with 100% company match and access to a dedicated advisor
• Employee discounts

Work Schedule & Expectations

This is a hybrid role requiring both remote work and in-person presence.

• Availability during weekdays, evenings, and some weekends is required
• Friday evening events and peak weekend times are important for this role
• This role will primarily operate out of our Cary/Apex location while supporting marketing efforts across all locations.

What We’re Looking For

• Basic experience with Google Ads and/or Facebook Ads
• Strong interest in marketing performance and growth
• Organized, reliable, and detail-oriented
• Positive attitude and ability to work within a team
• Willingness to take ownership and grow into a larger role
• We are looking for someone who wants to grow into a high-impact, well-compensated marketing role, not just fill a position.

Pay: $22.00 - $26.00 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k)
• 401(k) matching
• Paid time off
• Retirement plan

Application Question(s):

• Can you walk us through a Google Ads campaign you personally managed? Please include the monthly budget, what changes you made to improve performance, and the results you achieved.
• Tell us about a social media account (TikTok, Instagram, etc.) that you helped grow. What specific content (reels/videos) did you create, how often did you post, and were there any pieces of content that performed exceptionally well (high views, engagement, or ‘viral’ moments)? What do you think made them work?
• Outside of work, what do you enjoy spending your time on?

Work Location: Hybrid remote in Cary, NC 27519