Brand Marketing Director

Overview
We are seeking a dynamic and visionary Brand Marketing Director to lead our brand strategy and elevate our market presence. This energetic role requires a strategic thinker with a passion for innovative marketing, a deep understanding of digital channels, and a talent for building compelling brand narratives. As the driving force behind our branding initiatives, you will inspire teams, shape market perceptions, and craft impactful campaigns that resonate across multiple platforms. Your expertise will be essential in steering our brand toward sustained growth and recognition in a competitive landscape.

Responsibilities

• Develop and execute comprehensive brand strategies aligned with company goals to enhance brand awareness and equity.
• Lead multichannel marketing campaigns across digital, social media, public relations, and traditional media to maximize reach and engagement.
• Oversee social media management, ensuring consistent voice, engaging content, and active community interaction.
• Manage product branding initiatives, collaborating with product management teams to ensure cohesive messaging and positioning.
• Conduct market research and analysis using tools like Nielsen to identify trends, customer insights, and competitive opportunities.
• Drive digital marketing efforts including e-commerce strategies, SEO/SEM optimization, and targeted advertising campaigns.
• Build strong relationships with media outlets, influencers, and partners to amplify brand presence through public relations efforts.
• Utilize analysis skills to monitor campaign performance, measure ROI, and refine strategies for continuous improvement.
• Oversee branding budgets, ensuring optimal allocation of resources for maximum impact.
• Collaborate with sales teams to develop marketing materials that support revenue growth and customer acquisition goals.

Qualifications

• Proven experience in brand management or marketing leadership roles with a focus on multichannel campaigns.
• Strong expertise in social media management, digital marketing, and e-commerce platforms.
• Proficiency in product management processes and branding principles.
• Excellent analysis skills with experience using Nielsen or similar market research tools.
• Deep understanding of B2B marketing strategies and public relations practices.
• Skilled in strategic planning with the ability to translate insights into actionable plans.
• Proficiency in Adobe Creative Suite for overseeing creative assets and branding materials.
• Demonstrated budgeting experience with resource allocation for large-scale campaigns.
• Knowledge of sales enablement techniques to support business growth initiatives. Join us as our Brand Marketing Director to lead innovative initiatives that shape our brand’s future! We’re committed to fostering an energetic environment where your creativity drives impactful results—empowering you to make a real difference in the marketplace!

Job Type: Contract

Pay: From $50.00 per day

Work Location: Hybrid remote in Charlotte, NC 28213