Director, Sponsorship Consulting

Job Description: MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. MKTG S+E is a part of the broader dentsu Sports International network.

We are looking for a Director of Sponsorship Consulting to support a global brand client with a strong focus on Formula 1 partnerships. This opportunity will be based in our Charlotte, NC or New York, NY office and report to the VP, Sponsorship Consulting. You will help drive client satisfaction, strategic growth, and industry‑leading work across a wide range of sponsorship initiatives. Working closely with clients, cross‑functional teammates, and global agency teams to develop and deliver thoughtful sponsorship strategies, activation programs, asset management approaches, and measurement plans.

This position is a great match for someone who enjoys leading collaborative teams, working in a fast‑paced environment, and shaping innovative brand experiences that resonate across markets.

Responsibilities:* Develop and guide partnership strategy by applying a strong understanding of Formula 1 and broader sports/entertainment landscape to identify opportunities for growth and optimization.

• Collaborate with international agency partners to align regional programs with global sponsorship objectives.
• Lead the global execution of an international sponsorship portfolio, ensuring effective and efficient use of client partnership assets.
• Build strong, trusting relationships with senior clients through clear communication, proactive updates, and collaborative problem‑solving.
• Oversee productive relationships with sanctioning bodies and rightsholders to develop mutually beneficial marketing partnerships.
• Guide teams in creating client‑ready materials, including activation plans, strategic POVs, and program documentation.
• Apply knowledge across the full marketing mix—including social media, content development, influencer partnerships, and promotional planning—to strengthen sponsorship programs.
• Lead multi‑market activation campaigns and events from planning through execution, ensuring smooth cross‑team coordination.
• Manage annual and event‑level budgets in alignment with internal financial guidelines.
• Support negotiations with local, national, and global rightsholders, helping secure agreements that support client goals.
• Travel as needed, including occasional weekends or holidays based on client needs.

Qualifications (Required):* Bachelor’s degree and 8+ years of relevant experience in sponsorship, brand partnerships, sports marketing, or related fields.

• 4+ years of direct experience in Formula 1 on the brand, agency, or property side, with strong understanding of the F1 ecosystem.
• Proven track record leading integrated teams and delivering high‑impact partnership or activation programs.
• Experience working with premium global brands or large‑scale properties.
• Ability to adjust communication style to a variety of audiences, including colleagues, senior executives, partners, talent, and clients.
• Comfortable presenting ideas in a team setting and open to giving and receiving constructive feedback.
• Demonstrated ability to stay ahead of industry trends and self‑educate on emerging opportunities.
• Commitment to contributing to team culture through collaboration, participation in internal initiatives, and support of a positive work environment.

The annual salary range for this position is $82,500-$110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. Benefits available with this position include:* Medical, vision, and dental insurance,

• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

At dentsu, we believe great work happens when we’re connected. Our hybrid way of work-ing combines remote flexibility with regular in-person collaboration to spark ideas and strengthen our teams. Many of our employees who live within commuting distance (90 minutes) from one of our Headquarter or Hub Offices (New York, Chicago, Detroit, Los Ange-les) are required to work in the office 2-3 days per week including one Team Day. The mini-mum number of days may vary by office and role. Dentsu may designate other HQ or Hub offices at any time. Those who do not live near an office may be designated as a remote employee, depending on the role and business needs. Regardless of your work location, we expect you to be flexible to meet the needs of our Company and clients, which may include attendance in an office from time to time. To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. #LI-MKTG #LI-CP1Location: Charlotte - 1018 Jay StBrand: Mktg SportsTime Type: Full timeContract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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