Marketing & Promotions Associate

Afro Eatery Marketer Job Description

Afro Eatery is looking for a smart, creative, and result driven marketer to increase brand awareness, attract customers, promote events, and drive sales for the restaurant and lounge. The marketer will be responsible for creating strong visibility for Afro Eatery both online and offline, ensuring that the business remains active, appealing, and competitive in the Houston market.

The role is focused on bringing real business results. This includes increasing dine in traffic, improving weekday and weekend turnout, pushing special offers, promoting food and drinks, growing social media presence, increasing reservations and bookings, and helping establish Afro Eatery as a premium Afro fusion restaurant and lounge.

Key Duties and Responsibilities

The marketer will create and manage weekly marketing plans for the restaurant. This includes promoting food specials, happy hour offers, nightlife events, brunch events, hookah specials, themed nights, live entertainment, and any other promotional activities.

The marketer will manage Afro Eatery’s online presence across Instagram, TikTok, Facebook, Google Business Profile, and other relevant platforms. They will post engaging content consistently and ensure the restaurant stays visible to current and potential customers.

The marketer will work closely with management to create campaigns that increase customer traffic and sales. They will promote the brand through videos, pictures, reels, stories, captions, paid ads, influencer outreach, local partnerships, and community engagement.

The marketer will identify target audiences around the Houston area and develop ways to attract them to Afro Eatery. This includes professionals, nightlife customers, brunch customers, food lovers, African community groups, birthday groups, and local event goers.

The marketer will help organize and promote special nights, private events, birthdays, group bookings, and collaborations with DJs, hosts, promoters, and influencers.

The marketer will also monitor customer engagement, social media growth, campaign results, and general brand visibility, then provide updates to management on what is working and what needs improvement.

Specific Tasks

Create flyers, captions, and promotional content for daily or weekly offers

Promote Afro Eatery events and nightlife activities

Take or coordinate quality pictures and videos of food, drinks, hookah, customers, and atmosphere

Run Instagram, TikTok, and Facebook promotions

Increase followers, engagement, and brand awareness

Respond to comments, messages, and customer inquiries professionally when required

Build relationships with influencers, food bloggers, DJs, and local promoters

Promote birthdays, reservations, group bookings, and special celebrations

Support in improving Google reviews, online reputation, and visibility

Help with street level promotion, local business outreach, and partnership opportunities where necessary

Track campaign performance and customer response

Recommend fresh ideas to keep the restaurant attractive and competitive

Performance Expectations

The marketer must be able to show measurable value to the business. Success in this role should be tied to visible improvement in customer traffic, online engagement, bookings, and general awareness of Afro Eatery.

Performance may be measured by growth in social media followers and engagement, increase in walk in traffic, increase in event turnout, increase in reservations and group bookings, stronger online brand presence, improved customer awareness of promotions, and more consistent weekday and weekend sales activity.

Skills and Qualities Required

The ideal person should be creative, proactive, organized, confident, and able to think like a business builder. They should understand restaurant and lounge marketing, social media trends, nightlife promotion, customer attraction strategies, and how to create content that converts into real customers.

They should have strong communication skills, be comfortable working around customers and events, and be able to represent Afro Eatery in a polished and professional manner.

Important Note

This is not just a posting role. The marketer is expected to help fill the restaurant, increase exposure, and contribute directly to sales and growth. The focus is on results, not just activity.

Simple version for hiring post

Afro Eatery is hiring a marketer to help grow our restaurant and lounge brand. The role involves promoting food, drinks, events, happy hour, nightlife, and special offers through social media, content creation, local outreach, influencer engagement, and advertising. The ideal candidate must be creative, active, and able to help increase customer traffic, reservations, event turnout, and overall brand visibility.

Pay: $30,000.00 - $45,000.00 per year

Work Location: In person