Public Relations & Influencer Seeding Manager

Public Relations & Influencer Seeding Manager

Dairy Boy — Westport, CT-based (Manhattan Satellite Office + WFH Fridays)

Dairy Boy is a fast-growing direct-to-consumer lifestyle brand built around a new vision of American style — blending nostalgia, sport, and everyday life with a point of view that feels fresh, intentional, and distinctly its own. We help people build lives and spaces that reflect who they are, and our audience is passionate, loyal, and growing fast across every platform.

We're looking for a Public Relations & Influencer Seeding Manager to lead our gifting and influencer efforts end to end. This is a highly relationship-driven role for someone with strong taste, sharp instincts, and a real understanding of how brand affinity is built over time — through meaningful connections, thoughtful product placement, and a deep sense of who belongs in the Dairy Boy world.

This person will play a key role in expanding Dairy Boy's reach through the people who shape culture and drive conversation around the brand. From long-time supporters and VIPs to emerging creators, editors, and tastemakers, they should know how to identify the right people, build genuine rapport, and place Dairy Boy in a way that feels personal, intentional, and true to the brand. The right candidate understands that this is not about visibility for visibility's sake — it's about building a community around quality, heritage, and a strong sense of self.

They should also understand the brand's personality: a modern classic with a rebellious streak. Someone who knows the headlines, reads the room, refuses to make excellence humorless, and treats heritage as source material rather than costume. That same sensibility should come through in how they think about gifting, outreach, partnerships, and relationship building.

What You'll Do

You'll work closely with our Head of Marketing and Creative Director to shape and execute Dairy Boy's PR and influencer seeding strategy across launches, campaigns, events, and ongoing brand moments. Specifically:

• Own and evolve Dairy Boy's gifting and seeding strategy from concept to send-out, ensuring every package feels thoughtful, memorable, and aligned with the brand
• Build and manage a tiered network of creators, VIPs, editors, tastemakers, and brand-aligned talent
• Identify new influencer, affiliate, and PR opportunities that expand awareness while protecting the integrity and distinctiveness of the brand
• Develop and maintain strong relationships with creators, partners, and external contacts — keeping communication warm, polished, personal, and consistent
• Curate outreach lists and mailing strategies for launches, seasonal sends, events, and founder or brand moments
• Manage product seeding with precision, ensuring the right styles, sizing, assortments, and context reach the right people at the right time
• Lead affiliate and creator platform management, including ShopMy, link tracking, reporting, partner communication, and optimization
• Support PR outreach and brand visibility opportunities across relevant media, tastemaker, and community channels
• Partner cross-functionally with marketing, creative, e-commerce, and operations to ensure sends are timely, strategic, and aligned with broader business priorities
• Track performance and learnings across seeding, affiliate, and influencer efforts to help inform future strategy
• Support our Social Media Content Specialist with an always-on UGC content program that strategically amplifies consumer-driven creative across owned channels — creators and content must feel brand-aligned

What You Bring

• 4–6 years of experience in PR, influencer marketing, talent relations, brand partnerships, or communications — ideally within fashion, lifestyle, beauty, or a relevant agency
• Strong taste and a clear point of view, with a sharp instinct for who feels right for the brand
• A natural relationship builder who knows how to nurture loyalty, build trust, and create long-term brand advocates
• Deep familiarity with the creator, VIP, editor, and tastemaker landscape, including both established names and emerging voices
• Experience with affiliate and creator tools such as ShopMy, LTK, or similar platforms
• Strong written communication skills and a polished, brand-aware approach to outreach
• Excellent organizational skills and the ability to manage multiple timelines, lists, relationships, and sends without losing the details
• A proactive, resourceful mindset with equal comfort thinking strategically and executing day to day
• Strong understanding of fashion, lifestyle, heritage, and cultural relevance, with a feel for how to make a brand feel both aspirational and genuinely lived-in
• An instinct for relationship building that feels human, warm, and direct — not overly polished or performative

Why Dairy Boy

Dairy Boy is scaling quickly, and this role is an opportunity to shape how the brand expands through product placement, partnerships, and relationships. You'll have direct visibility into senior leadership, meaningful creative input, and the chance to help build a network of people who not only know the brand but genuinely want to be associated with its world.

This is a full-time, in-person role based between Westport, CT and Manhattan, with remote work on Fridays.