Product Growth Manager (Mandarin Bilingual)

Digital

Contract

San Francisco, CA, USA

About the job

We are looking for a Product Growth Manager (Mandarin Bilingual) to lead the go-to-market execution for a newly repositioned SMB-focused AI product. The product is already live in the ChatGPT App Store and is undergoing a rebrand to better serve small and medium-sized businesses.

This role will be instrumental in shaping product narratives, driving launch execution (including Product Hunt ), and building a strong market presence within the US SMB ecosystem.

Employment Type: Full-time (Initial 3-month contract: April-June 2026, with potential for extension or conversion)

Requirements Key Responsibilities Go-to-Market & Launch

  • Lead the upcoming Product Hunt launch (target: early May 2026)
  • Develop positioning and messaging tailored to SMB audiences.
  • Execute launch campaigns in collaboration with external agencies

Content & Product Storytelling

  • Conceptualize and produce demo videos and use-case videos.
  • Build a strong library of product marketing assets.
  • Create clear and engaging product documentation and user guides.

User & Market Insights

  • Conduct user interviews and gather actionable feedback
  • Translate insights into product messaging and feature prioritization.

Project Management & Cross-Functional Collaboration

  • Act as the central project manager across:
  • KOL / influencer agencies
  • Product Hunt launch partners
  • Brand/creative agencies
  • Work closely with Product Managers to align on roadmap and messaging

Community & Growth

  • Represent the brand at SF-based meetups, events, and hackathons.
  • Build relationships within the startup and SMB ecosystem.
  • Support community-driven growth initiatives.

Requirements

  • 3-7+ years of experience in Product Marketing, ideally in SaaS or AI products
  • Strong understanding of SMB audiences and go-to-market strategies
  • Proven experience launching products on platforms like Product Hunt
  • Ability to create or oversee high-quality marketing content (video, docs, campaigns)
  • Experience conducting user research and interviews.
  • Strong project management skills with multiple stakeholders/agencies
  • Preferably fluent in English and Mandarin (spoken and written) to effectively collaborate with internal teams and stakeholders