Social Media & Content Manager

POSITION SUMMARY

At Cafe Rio, we don’t just make delicious, craveable, seriously fresh food — we create experiences people talk about.

We’re looking for a Social Media & Content Manager who owns the voice of the customer. Not just posting content, but actively listening, engaging, and shaping the conversation around Cafe Rio in real time.

This role is about more than social. It’s about being plugged into culture, understanding where conversations are happening, and making sure Cafe Rio shows up in the right way, at the right time — every time.

If you move fast, think strategically, and care deeply about brand perception and engagement, this role is for you.

What You'll Own (aka Your Playground)

Social Strategy & Execution

• Lead and evolve Cafe Rio’s social media strategy across all platforms
• Build and manage the social media content calendar
• Execute organic social posting with consistency and speed
• Own end-to-end social content creation (copy, direction, concepts)

Community & Engagement

• Manage daily engagement across comments, DMs, and tags
• Reshare stories and engage with customers in real time
• Actively participate in conversations happening about Cafe Rio — not just on owned channels
• Moderate comments and messages to protect brand reputation

Brand Voice & Sentiment

• Own and maintain Cafe Rio’s voice across all social platforms
• Monitor brand sentiment and identify trends in customer perception
• Ensure the brand is represented accurately and positively in real-time conversations
• Lead crisis communication execution on social when needed

Content & Campaigns

• Develop and execute content for launches, campaigns, and LTOs
• Create hype and drive conversation around new menu items
• Partner with marketing teams to align campaign messaging across channels
• Stay on top of cultural and platform trends to keep content relevant

Influencer & Partnerships

• Identify, outreach, and help manage influencer relationships
• Support brand partnerships and collaborations
• Engage with other brands and partners to expand reach and visibility

Analytics & Performance

• Track and report on social media performance and engagement
• Monitor key metrics including reach, engagement, sentiment, and growth
• Translate insights into actionable improvements
• Stay ahead of platform algorithm changes and adjust strategy accordingly

Competitive & Cultural Awareness

• Monitor competitor campaigns and social activity

• Identify opportunities to differentiate and win attention

• Stay deeply connected to trends, conversations, and emerging platforms

WHO YOU ARE

• You think like the customer and speak like the brand
• You move fast — because you know timing is everything
• You’re obsessed with where conversations are happening and how to show up in them
• You’re both strategic and hands-on — you plan it and execute it
• You care about brand reputation and protect it in real time
• You don’t just post — you create meaningful conversations

WHAT SUCCESS LOOKS LIKE

• Ensuring Cafe Rio is part of relevant, real-time conversations
• When there is strong, consistent engagement across platforms
• Increased positive brand sentiment and community growth
• Campaigns that generate buzz, not just impressions
• A social presence that feels human, responsive, and culturally aware

WHAT YOU BRING (your qualifications)

• 3-5+ years of experience in social media, content, or digital marketing

• Proven experience managing brand social accounts and engagement

• Strong understanding of social platforms (Instagram, TikTok, Facebook, etc.)

• Experience with social analytics and reporting tools

• Background in QSR, retail, or multi-location brands preferred, but not required

• Ability to balance brand voice, speed, and performance

• Highly organized, proactive, and accountable

COMPENSATION AND PERKS

• Competitive salary range

• Bonus potential based on performance

• Comprehensive benefits package including medical, dental, and vision

• Monthly Cafe Rio Rewards (eat for free!)

• Work provided cell phone (or cell phone stipend, depending on preference)

• Paid time off and holidays (because burritos taste better when you’re rested)

• A high-performing, low-ego team that cares about results and each other

WHY CAFE RIO?

Because we believe you can be high-performing and human.

We work hard, move fast, and care deeply about delivering on what we say we’re going to do.

No fluff. No ego. Just great food, great people, and marketing that actually works.

Plus… unlimited bragging rights for bringing the world’s most delicious smothered burrito to life.

INDHEADOFFICE