Senior Social Media Manager

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

We're looking for a highly strategic and data-driven Head of Social Media to own and optimize our social media follower acquisition and conversion across Replit's mobile app and website properties. As the first Head of Social Media hire focused on our community conversion and activations, you'll work directly with our Head of Marketing and collaborate closely with GTM, Product, Engineering, Support, Product Marketing, and Design teams. This role requires someone who thrives in a fast-paced, test-and-learn environment and has successfully scaled conversion programs from 0-to-1 across all major Social Channels: Twitter/X, Meta (Facebook/IG), TikTok, Reddit, and LinkedIn.

What You'll Do

• Own social strategy: define voice, content pillars, channels, cadence, and growth loops (reply strategy, quote-tweet patterns, meme language, distribution tactics)
• Run narrative campaigns: execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs
• Community engagement: be in the trenches: replies, quote tweets, relationship-building with major accounts, builders, and media
• Content production: write punchy posts, threads, memes, and explainer content that makes complex ideas legible and exciting
• Cross-functional coordination: align with marketing, comms, product, sales, engineer, and legal to ensure accuracy, timing, and risk control
• Analytics + iteration: track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly
• Influencer and ecosystem relationships: identify, engage, and where appropriate, hire influencers and key voices to extend our reach
• Rapid response + issues management: monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics

Required Skills & Experience

• 5+ years of Social Media experience at high growth companies
• Comfortable operating in ambiguity and moving fast with imperfect information
• AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or B2C tech space; you have a portfolio and we can see your work
• Elite copywriting: concise, witty, incisive: you can do memes without being cringe; we're not embarrassed by how you write
• Strong instincts for timing, tone, and narrative
• Deep understanding of AI tools and agentic content workflows
• Genuinely curious about agentic AI tools and actively using them to scale your own output
• Comfort with X/Twitter, Reddit organic activation, LinkedIn, TikTok and Instagram

Bonus Qualifications

• Short form video content creation experience
• Significant social media following
• Replit builder
• Existing relationships with AI influencers, journalists, podcasters, or community leaders
• Experience at a B2C tech or early-stage startup: you know what it means to build with constraints and high stakes
• Based in or able to relocate to San Francisco Bay Area

This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.

Full-Time Employee Benefits Include:

Competitive Salary & Equity

401(k) Program with a 4% match

Health, Dental, Vision and Life Insurance

Short Term and Long Term Disability

Paid Parental, Medical, Caregiver Leave

Commuter Benefits

Monthly Wellness Stipend

Autonomous Work Environment

In Office Set-Up Reimbursement

Flexible Time Off (FTO) + Holidays

Quarterly Team Gatherings

In Office Amenities

Want to learn more about what we are up to?

• Meet the Replit Agent
• Replit: Make an app for that
• Replit Blog
• Amjad TED Talk

Interviewing + Culture at Replit

• Operating Principles
• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

Compensation Range: $158K - $225K