Brand Strategy Manager

Company: Cupshe

Job title: PR Manager

Location: Los Angeles, CA

Salary Range: $80,000 to $120,000/yr

About Cupshe

Cupshe is a global vacation lifestyle brand creating swimwear and ready-to-wear designed for real life moments—whether it’s a beach escape, a city break, or everyday moments that feel like a getaway.

We bring a relaxed, confident, and effortless approach to style, shaping a modern vacation mindset that lives beyond travel—through fashion, culture, and everyday experiences.

About the Role

We’re looking for a PR Manager who can help shape how Cupshe shows up in media and culture.

In this role, you will connect brand storytelling, media, talent, and events to create consistent, relevant, and culturally resonant brand visibility. You have a strong instinct for what makes a story land—and how to translate campaigns, talent moments, and brand initiatives into coverage that people actually care about.

You are both strategic and detail-oriented, able to see the bigger picture while staying close to execution. You enjoy working cross-functionally and are comfortable turning ideas into outcomes.

This role is ideal for someone who is excited by culture, entertainment, and talent-driven narratives—and wants to help build Cupshe into a brand that shows up naturally in those conversations.

The role reports to AVP of Brand and Marketing. It is a hybrid schedule, 3 days working in the office is required.

Key Responsibilities

PR Strategy & Execution

• Support the development and execution of PR plans across seasonal campaigns, capsule launches, and brand moments
• Translate brand narratives into clear, relevant, and culturally engaging media angles
• Ensure consistent PR support across major campaigns, ongoing storytelling, and always-on brand visibility

Media Relations & Coverage

• Build and maintain relationships with fashion, lifestyle, and culture media
• Secure consistent, high-quality coverage aligned with brand priorities
• Manage media outreach, follow-ups, and day-to-day press communication
• Prepare interview briefs, messaging, and written responses as needed

Culture, Talent & Storytelling

• Identify opportunities to position Cupshe within culture, entertainment, and talent-driven conversations
• Support storytelling around campaigns, brand moments, and talent partnerships (including It-girl and influencer narratives)
• Help shape PR angles that feel timely, shareable, and relevant to current trends

SEO / GEO & Digital PR

• Understand and apply PR strategies that support SEO, GEO, and AI-driven discovery
• Prioritize placements that drive high-quality backlinks and domain authority
• Track and optimize PR impact with awareness of evolving search and AI trends

Influencer, Talent & Seeding

• Execute influencer seeding programs to drive ongoing brand visibility
• Build and maintain relationships with influencers, stylists, and talent
• Support talent-related storytelling and amplification from a PR perspective
• Negotiate influencer and talent rates with commercial awareness

Events & Brand Moments

• Support PR strategy and execution for brand events (e.g., Miami Swim Week, brand trips, activations)
• Ensure events translate into strong media coverage and social amplification
• Work cross-functionally to maximize PR value of experiential moments

Agency & Cross-functional Collaboration

• Manage PR agencies to ensure clear direction and strong execution
• Work closely with brand marketing, influencer, social, creative, e-commerce, and performance teams
• Ensure alignment between PR initiatives and broader marketing priorities

Tracking & Operations

• Monitor PR performance including coverage, reach, backlinks, and visibility
• Maintain organized tracking of media, influencer, and campaign performance
• Support PR budget tracking and cost management

Skills & Experience

• 5+ years of PR experience in fashion, lifestyle, beauty, or consumer brands (DTC experience is a plus)
• Strong relationships with fashion, lifestyle, and culture media
• Solid understanding of digital PR, SEO, GEO, and backlink strategy
• Experience managing PR agencies and external partners
• Proven experience working in a fast-paced, high-growth environment
• Strong commercial awareness and ability to connect PR efforts to business impact
• Highly organized, detail-oriented, and able to manage multiple workstreams
• Strong communication, writing, and presentation skills
• Proficient in Excel and PowerPoint (comfortable with tracking, reporting, and building decks)
• Strong interest in fashion, culture, and talent/influencer landscape
• Proactive, resourceful, and able to move quickly with good judgment

Benefits

• Health insurance including dental, vision and life
• 401k with 3% match
• 12 paid public holidays
• 6 paid sick days
• 10 vacation days in the 1st year, prorated upon hire and increased by tenure
• Paid Maternity Leave
• Hybrid work schedule, Tuesday, Wednesday and Thursday onsite

Cupshe is operating the recruitments on behalf of “Sparky Worldwide Inc“, the entity to conclude employment agreement with you.

Job Type: Full-time

Pay: $80,000.00 - $120,000.00 per year

Application Question(s):

• Do you now or in the future need the sponsorship?

Education:

• Bachelor's (Preferred)

Experience:

• Event marketing: 3 years (Required)
• E-commerce: 3 years (Preferred)
• women's apparel industry: 3 years (Preferred)
• Fashion DTC: 5 years (Required)
• Branding: 5 years (Required)

Work Location: Hybrid remote in Los Angeles, CA 90021