Public Relations Assistant

About Us:

Mario Badescu is a heritage skincare brand known for its effective, simple, and accessible products rooted in European facial techniques. With a loyal global following and strong presence in beauty retail, the brand continues to grow through innovation, storytelling, and community engagement.

Position Overview:

We are seeking a highly organized, detail-oriented Public Relations Assistant to support the PR and Communications team in an in-office capacity. This role is ideal for someone passionate about beauty, media, and brand storytelling, with a strong interest in influencer relations, press outreach, and hands-on brand operations.

Key Responsibilities:

• Assist in the development and execution of PR campaigns and product launches
• Maintain and update media lists, influencer databases, and press contacts
• Coordinate product seeding to editors, influencers, and brand partners, including packing and shipping from the office
• Monitor media coverage and compile press reports and analytics
• Support the planning and execution of in-person events (press previews, brand events, launches)
• Draft press materials, including press releases, media pitches, and briefing documents
• Manage and organize PR sample inventory, closets, and office stock
• Research industry trends, competitors, and media opportunities
• Provide day-to-day administrative and logistical support to the PR team

Qualifications:

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field
• 0–2 years of relevant PR, beauty, or agency experience (internships included)
• Strong written and verbal communication skills
• Highly organized with the ability to multitask in a fast-paced, in-office environment
• Proficiency in Microsoft Office and Google Workspace; familiarity with PR tools is a plus
• Ability to be on-site full-time in New York City

Preferred Skills:

• Experience with influencer outreach and social media platforms
• Knowledge of media monitoring tools (e.g., Cision, Muck Rack)
• Creative mindset with strong attention to detail
• Comfortable with hands-on tasks such as packing shipments and managing inventory

What We Offer:

• Competitive salary and benefits package
• Opportunity to grow within an established beauty brand
• Collaborative, fast-paced, in-person team environment
• Exposure to industry-leading PR strategies and campaigns