Director of Marketing

ABOUT OUR COMPANY

ONTHEMARC is a contemporary, full-service catering company known for creating memorable, well-executed events where great food and great service always come first. Founded in 2006 by Chef Marc Weber out of his parents’ kitchen, with nothing but a station wagon and a simple goal to make people happy by exceeding expectations, ONTHEMARC has grown into one of the region’s most respected hospitality brands.

Nearly 20 years later, we operate out of a 15,000-square-foot industrial kitchen and office space and service more than a dozen exclusive venues across Connecticut, New York, New Jersey, and beyond. Our exceptional team of over 40 full-time employees and 600 part-time staff brings our signature blend of culinary excellence, seamless service, and creativity to every event - from intimate dinners to large-scale galas and corporate functions.

Our culture is grounded in hospitality, humility, and excellence. We believe great work starts with great people: those who care deeply, stay calm under pressure, communicate directly, and show up for one another. We lead with warmth and professionalism, move fast, adapt often, and take pride in doing things the right way.

At ONTHEMARC, we’re not just building events - we’re building experiences that connect people, celebrate milestones, and raise the standard for what hospitality can be.

If you’re passionate, hardworking, and thrive in a collaborative, high-energy environment, there’s a place for you here.

ROLE

The Director of Marketing is responsible for shaping and executing the marketing strategy for ONTHEMARC Events across catering services and its venue portfolio, with ownership of brand visibility, lead generation, and revenue growth.

This role reports to leadership and leads marketing performance across digital channels, brand, partnerships, reputation, and experiential initiatives.

RESPONSIBILITIES

DIGITAL MARKETING & WEB PERFORMANCE

• Own the strategy and performance of all digital channels, including social media, websites, and third-party event and wedding listing platforms.
• Lead website management across Webflow and Showit, ensuring strong user experience, search visibility, content performance, and conversion optimization.
• Oversee CMS structure, updates, and content governance across all web properties.
• Manage analytics and reporting through GA4, Google Search Console, and SEO tools such as SE Ranking.
• Optimize paid and organic social performance across Meta platforms and translate channel insights into clear actions.
• Drive continuous improvement of lead generation funnels and overall digital marketing performance.

LEAD MANAGEMENT, CRM & ANALYTICS

• Oversee lead capture, tracking, and reporting across marketing channels and inquiry sources.
• Manage and optimize Tripleseat as a core platform for inquiry tracking, pipeline visibility, and conversion insight.
• Ensure accurate attribution of lead sources, campaign impact, and customer journeys.
• Analyze inquiry patterns to identify high-performing channels, market trends, and growth opportunities.
• Partner with sales teams to improve lead quality, response approaches, and conversion outcomes.

BRAND & CREATIVE

• Maintain and evolve ONTHEMARC Events’ visual brand identity across all customer-facing touchpoints.
• Oversee development of sales collateral, pitch decks, and other external-facing marketing materials.
• Ensure consistent brand standards across venues, catering, and partner properties.
• Guide visual storytelling and content strategy in ways that reflect the company’s positioning and guest experience.

EXPERIENTIAL MARKETING & PARTNERSHIPS

• Lead the concepting and execution of promotional events, showcases, launches, and other brand-building experiences.
• Build and manage relationships with local vendors, planners, and industry partners to expand reach and drive bookings.
• Develop campaigns and experiences that strengthen engagement, differentiate each property, and support commercial goals.

PUBLIC RELATIONS & INFLUENCER MARKETING

• Lead public relations strategy, including media outreach, press opportunities, and brand storytelling.
• Identify and pursue opportunities for features, awards, and editorial coverage.
• Manage influencer and content creator partnerships from identification and vetting through campaign execution and review.
• Track partnership and influencer performance and evaluate return on investment.

PORTFOLIO CAMPAIGNS & REVENUE ALIGNMENT

• Create tailored marketing campaigns for individual venues within the portfolio based on each property’s audience, positioning, and business goals.
• Align marketing plans with sales priorities and revenue targets across catering and venue business lines.
• Collaborate cross-functionally to ensure campaigns support both brand growth and conversion outcomes.

REPUTATION MANAGEMENT & GUEST INSIGHT

• Monitor and manage brand reputation across review platforms including Google, Yelp, and event marketplace sites.
• Respond to reviews and inquiries in a timely, professional, and brand-aligned manner.
• Analyze guest feedback trends to identify recurring issues, opportunities, and brand risks.
• Translate customer feedback into actionable recommendations for leadership.
• Partner with operations, sales, and culinary teams to implement improvements that strengthen guest satisfaction and brand perception.

IDEAL CANDIDATE PROFILE

The ideal candidate is:

• A marketing leader with 7+ years of experience, ideally in hospitality, events, lifestyle, or a related service-driven industry.
• Deeply skilled in digital marketing, website management, analytics, and CRM-based lead tracking.
• Hands-on with tools such as GA4, Google Search Console, Webflow, Showit, Meta platforms, SE Ranking, and Tripleseat or similar systems.
• Strong in brand development, visual storytelling, and content strategy across multiple customer touchpoints.
• Experienced in planning and executing experiential campaigns, events, PR efforts, and partnership marketing.
• Highly analytical and able to turn performance data, inquiry trends, and customer feedback into clear strategic decisions.
• A strong project manager and communicator who builds productive relationships across teams and external partners.
• Strategic, creative, detail-oriented, and solutions-focused, with a customer-first mindset and a clear passion for hospitality and memorable experiences.

WHAT SUCCESS LOOKS LIKE

• Qualified leads increase across catering and venue channels, with stronger conversion performance and clearer pipeline visibility.
• Digital channels show measurable gains in traffic quality, engagement, search performance, and inquiry generation.
• Brand presence becomes more consistent, distinctive, and effective across venues, catering, events, and partner touchpoints.
• Venue launches, showcases, and custom campaigns are executed smoothly and contribute to bookings, awareness, and partner engagement.
• Lead attribution and reporting are accurate enough to guide faster, better marketing and sales decisions.
• Online ratings, review sentiment, and guest perception improve over time through proactive reputation management and operational feedback loops.
• Influencer, PR, and partnership initiatives deliver measurable visibility, credibility, and commercial impact.

If you’re considering applying, please take a moment to review our Core Values (attached to this posting) and ask yourself if they genuinely align with how you like to work and lead. They’re not just words to us: they’re the standard we hire, coach, and hold each other accountable to. If they resonate, we’d love to hear from you.