Head of Integrated Marketing (North America)

About the Role

We are looking for a Head of Integrated Marketing to lead end-to-end marketing execution across North America, translating premium growth strategy into impactful, market-facing campaigns.

This role sits at the center of product, brand, and channel execution — owning how our products come to life in the market through best-in-class launches and fully integrated marketing programs .

You will partner closely with our Head of Premium Growth to bring a unified, high-end consumer experience to life — from product storytelling to channel orchestration — across all touchpoints.

🚀 What You’ll Do

1️⃣ Lead Product Launches (Core Responsibility)

• Own end-to-end go-to-market strategy and execution for key product launches in North America
• Define launch plans, timelines, messaging, and cross-functional alignment
• Ensure seamless coordination across product, sales, PR, retail, and digital channels

2️⃣ Drive 360° Integrated Marketing

• Plan and execute fully integrated campaigns across:
• PR & Communications
• Social & Influencer
• Retail (e.g., Best Buy, REI)
• E-commerce (Amazon, DTC)
• Ensure consistent storytelling and premium brand expression across all channels

3️⃣ Orchestrate Cross-Functional Execution

• Act as the central driver across Product, Sales, Brand, and Global teams
• Translate strategy into clear execution plans and deliverables
• Manage timelines, dependencies, and execution quality

4️⃣ Elevate Consumer Experience & Brand Impact

• Bring strong consumer insight into how products are positioned and experienced
• Ensure campaigns resonate with premium audiences and drive both engagement and conversion
• Balance brand storytelling with performance and business impact

5️⃣ Build & Lead High-Performing Teams

• Lead and mentor a team across integrated marketing functions
• Foster a culture of ownership, speed, and cross-team collaboration

🎯 What We’re Looking For

✅ Required Experience

• 10+ years in marketing, with a strong focus on product launches and integrated marketing
• Proven track record of leading multi-channel campaigns (PR, social, retail, ecom)
• Experience working cross-functionally with Product, Sales, and global stakeholders
• Strong execution mindset with ability to drive complex initiatives end-to-end

You Are

• A builder and operator who can turn strategy into execution
• Equally comfortable with product storytelling and channel orchestration
• Highly collaborative, with strong ownership and accountability
• Detail-oriented but able to operate at speed in a fast-paced environment

✨ Why Join Us

• Opportunity to shape the future of premium wearable and fitness technology
• Work at the intersection of product, brand, and community-driven growth
• Be part of a fast-growing, globally connected team