Associate Brand Manager

ABOUT HARVEST HILL BEVERAGE COMPANY

Harvest Hill Beverage Company is one of the nation’s largest independent branded beverage producers, delivering consistent annual revenue growth, with sales of over $1 billion. The company was formed in June 2014 with the acquisition of Juicy Juice and further expanded with 3 subsequent acquisitions which were consolidated into one company in May 2017. Our portfolio of iconic brands includes SunnyD®, Juicy Juice®, Little HUG®, Daily’s Cocktails®, among many other specialty brands. We manufacture, market, and distribute across multi-channels including Grocery, Mass Merchandisers, Warehouse Clubs, Convenience, Foodservice, and Liquor Distributors.

Harvest Hill was recently acquired by Castillo Hermanos, a family-owned company and a leader in the Central American and Caribbean consumer market. The acquisition incorporates leading, scalable and complementary brands into the Castillo Hermanos beverage portfolio, giving it immediate access to main US retail outlets. The deal also facilitates the distribution of Castillo Hermanos’s brands, meeting nostalgia-driven demand from US Hispanic consumers.

Harvest Hill is headquartered in Stamford, CT with a nationwide network of manufacturing and distribution facilities, employing close to 1,000 employees in the United States.

POSITION OVERVIEW :

We are seeking an Associate Brand Manager to support the SunnyD Vodka Seltzer & Daily’s Cocktails brands. SunnyD is an iconic brand and the largest one within the Harvest Hill portfolio, which in 2023 launched into the ready to drink hard seltzer category. Daily’s Cocktails has a rich long history in cocktail mixers and is the leader in ready to drink frozen cocktail pouches. Both iconic brands are in the fastest growing, extremely dynamic and fast-paced space of alcohol.

The Associate Brand Manager will be responsible for owning the digital shelf, sales support efforts including data analysis to inform selling decks, on and off premise point of sale & premiums and public relations communications. They will support the Senior Director in commercializing innovation, driving brand visibility through social media and key marketing programing and developing strategies for long term growth. The Associate Brand Manager will interact with all functions and levels, multiple agencies and key stakeholders. This is your opportunity to help drive the next stage of growth for our brands.

KEY RESPONSIBILITIES:

Marketing Content & Activation

• Own the digital shelf including consistency across platforms, creative optimizations, copy updates and ensure adherence to retailer requirements

• Lead public relations efforts to drive awareness

• Assist in brands social communities & influencers communications including strategy, content development, execution and measurement

• Participate in campaign communication development

Sales Support

• Lead point of sale, merchandising and distributor creative requests from development through execution

• Manage consumption reporting and consumer trends data and collaborate with business intelligence to develop sales decks and selling stories

• Work with sales to fulfill retailer incentive rebate and couponing programs

• Assist with ad hoc projects and sales requests

Business Analysis

• Leverage IRI, Panel, Shipment and ad hoc consumer data to analyze brand and category performance

• Maintain knowledge of key competitive activity, new products, product and market/channel trends shaping the category

• Support misc data requests as needed

Commercialization of Innovation

• Strong collaboration with the Sr Director and Product development teams on Innovation to successfully bring innovation to market

• Support innovation pipeline strategic development to drive brand growth

• Monitor new product launch for acceptance & collaborate with Sr Dir to course correct launch as needed

• Manage packaging extensions

Manage Brand Budgets

• Ensure budget accuracy

QUALIFICATIONS:

• Bachelor’s degree or MBA in Marketing, or equivalent work experience. Experience in mid -large alcohol company a plus

• Minimum 3+ years of related work experience in marketing and/or brand management

• Work experience and strong background in syndicated data analysis (e.g. Nielsen, IRI/Circana)

Applicants must be legally authorized to work in the United States. We are unable to sponsor or assume sponsorship of employment visas at this time.

KNOWLEDGE/SKILLS/ABILITIES:

• Strategic Leadership - ability to drive both short and long-term brand growth and profitability.

• Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans.

• Curious and creative thinker - resourceful in seeking information to solve problems with achieving objectives/ results in mind. Able to sort through complex data and leverage nontraditional data to develop strategies.

• Results oriented mindset- Exceptional time management skills and ability to work in a fast-paced environment can easily pivot as needed with focus on achieving positive outcomes and driving brand growth.

• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.

• Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.

• Exceptional time management skills and ability to work in a fast-paced environment can easily pivot as needed.

• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Job Location : This position is a full-time, in-office role based in Stamford, CT (5 days/week).

Travel : 5% ability to travel via car, plane, rail.

Harvest Hill Beverage Company is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law. EOE, M/F/D/V