Senior Brand Manager

ABOUT HARVEST HILL BEVERAGE COMPANY

Harvest Hill Beverage Company is one of the nation’s largest independent branded beverage producers, delivering consistent annual revenue growth, with sales of over $1 billion. The company was formed in June 2014 with the acquisition of Juicy Juice and further expanded with 3 subsequent acquisitions which were consolidated into one company in May 2017. Our portfolio of iconic brands includes SunnyD®, Juicy Juice®, Little HUG®, Daily’s Cocktails®, among many other specialty brands. We manufacture, market, and distribute across multi-channels including Grocery, Mass Merchandisers, Warehouse Clubs, Convenience, Foodservice, and Liquor Distributors.

Harvest Hill was recently acquired by Castillo Hermanos, a family-owned company and a leader in the Central American and Caribbean consumer market. The acquisition incorporates leading, scalable and complementary brands into the Castillo Hermanos beverage portfolio, giving it immediate access to main US retail outlets. The deal also facilitates the distribution of Castillo Hermanos’s brands, meeting nostalgia-driven demand from US Hispanic consumers.

Harvest Hill is headquartered in Stamford, CT with a nationwide network of manufacturing and distribution facilities, employing close to 1,000 employees in the United States.

POSITION OVERVIEW:

The Senior Brand Manager, Juicy Juice is responsible for leading and managing the Juicy Juice brand, which is a key brand within the Harvest Hill Beverage portfolio. The Senior Brand Manager is a modern marketer grounded in strong brand management and general management fundamentals, and has a digital-first mindset. This individual thrives in a collaborative, fast-paced, entrepreneurial environment and is equally comfortable developing key strategic brand goals as well as rolling up their sleeves to execute with excellence.

KEY RESPONSIBILITIES:

The ideal candidate has a proven track record of leadership from a brand growth, stewardship, and financial management. This person thrives in a dynamic, fast-paced environment, and embraces a culture of collaboration and teamwork; enjoys an entrepreneurial setting and also understands the value of foundation, structure, and process to achieve results in an efficient manner with limited resources. This role requires versatility and a strong ability to contribute across key leadership and marketing disciplines, including:

• Brand & Business Management: Collaborate with V.P. Juice & Juice Drinks, as well as direct reports to develop and execute comprehensive annual & long term plans that achieve company targets and strategic goals. This will include, but is not limited to, omnichannel marketing and advertising, commercial plans, trade & shopper program/promotions, innovation cadence, consumer research and ongoing “5P” brand management.
• Omnichannel Campaigns & Communication: Lead Juicy Juice fully integrated marketing campaigns with strong digital fluency, including: Paid Social, SEM & SEO, Influencer Marketing, Organic Social & Content Creation, Paid Media including Connected & Streaming TV and Programmatic Video & Display. Own campaign performance measurement and optimization to ensure strong ROI. Serve as key liaison to creative and media agencies, ensuring strategic alignment and execution excellence.
• Innovation Go-To-Market: Strong collaboration with the Sr. Director Innovation to determine strategic intent for innovation and alignment of innovation pipeline. Successfully bring new items to market including collaboration with sales, marketing campaign support development, and ultimately drive new item success in market; monitor & course correct launch as needed.
• Sales Collaboration: Collaborate with sales for the commercial success of Juicy Juice, for success with consumers, at retail and with shoppers. Provide the sales organization with presentation materials for retailer presentations using category management best practices. Collaborate with sales on opportunities for brand growth.
• Market Analysis: Utilize consumption-based data analysis and monthly business intelligence updates to keep a pulse and react to overall business health, changes in the marketplace, and tracking of competition. Provide actionable insights and support to the enterprise to better understand market trends and dynamics. Identify opportunities in markets where there are unmet needs.
• Financial Stewardship: Through business analysis, resource prioritization, and results driven decision-making, this leader ensures every brand initiative has sound financial backbone and strengthens the brands’ financial health.

QUALIFICATIONS:

The Senior Brand Manager is a seasoned, growth-oriented marketing leader with a strong brand stewardship and general management mindset, with a track record of delivering measurable business results.

Experience & Functional Expertise

• Minimum 7 years of progressive brand marketing experience (agency-only experience not applicable) in top-tier branded CPG companies needed, with additional entrepreneurial experiences preferred
• B.S. in Business or Marketing required; MBA in Marketing or related field preferred
• Success leading fully integrated, digital marketing programs including social, influencer (strategy through execution); experience executing PR a plus.
• Strong consumer advocate & deep experience in brand positioning and equity, digital/social media and measurement
• Adept at translating consumer insights into actionable brand strategy
• Proven new item go-to-market leadership; ability to leverage brand equity effectively
• Strong understanding of CPG sales dynamics and key customer/channel management, including e-commerce & omnichannel and retail media
• Experience partnering closely with commercial and sales organizations
• Experience leading teams & people development

Leadership, Presence & Communication

• Strategic thinker able to drive both short- and long-term brand growth
• “Player-coach” mentality; willing to lead and execute hands-on
• Clear, concise, and persuasive communicator capable of influencing cross-functional teams and agency partners
• Energized by an entrepreneurial environment; comfortable making decisions with limited resources
• Self-reliant, proactive, and highly accountable

Commercial & Analytical Acumen

• Strong analytical and critical thinking skills; able to convert data into actionable strategy
• Fact-based decision maker with excellent problem-solving capabilities
• Financially disciplined with proven experience managing budgets and delivering profitable growth
• Highly organized with strong attention to detail and ability to manage multiple priorities

Organizational Impact

• Proven ability to build strong cross-functional relationships
• Collaborative, team-oriented leader who drives alignment and accountability
• Communicates with clarity, conviction, and business maturity
• Sets clear deliverables and ensures follow-through

Personal Attributes

• Strategic thinker with strong executional discipline
• Entrepreneurial mindset; thrives with limited resources and comfortable with ambiguity
• High energy, performance-driven, and action-oriented
• Confident yet collaborative; able to defend positions constructively
• Highly organized with strong attention to detail and ability to manage multiple priorities

Applicants must be legally authorized to work in the United States. We are unable to sponsor or assume sponsorship of employment visas at this time.

Job Location: This position is a full time, in-office role based in Stamford, CT (5 days/week).

Travel: 5% ability to travel via car, plane, rail.

Harvest Hill Beverage Company is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law. EOE, M/F/D/V