Social Media and Marketing Manager

Job Summary
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital presence and brand storytelling. In this dynamic role, you will craft compelling content, develop strategic marketing campaigns, and manage our social media platforms to engage audiences and elevate brand awareness. Your expertise in digital marketing tools, creative design, and analytics will drive measurable results, ensuring our brand remains vibrant and relevant across all channels. Join us to shape impactful narratives that resonate with diverse audiences and propel our growth forward!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to maximize engagement and brand visibility.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and campaign goals.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses to audience interactions.
• Monitor social listening trends to gather insights on customer sentiment, industry developments, and competitor activities for informed decision-making.
• Optimize content for SEO by conducting keyword research and integrating relevant tags to improve organic reach.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign performance and refine strategies accordingly.
• Collaborate with public relations teams to coordinate branding efforts, manage reputation, and develop engaging campaigns that support product launches or special events.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite for creating visually appealing content.
• Skilled in video editing software to produce engaging multimedia content for diverse platforms.
• Knowledge of SEO best practices, keyword research techniques, web analytics tools, and social listening methodologies.
• Familiarity with advertising platforms like Facebook Advertising for targeted ad campaigns.
• Excellent proofreading skills with an eye for detail to ensure all content is accurate and on-brand.
• Strong relationship management abilities to engage with influencers, partners, and community members effectively.
• Ability to multitask in a fast-paced environment while maintaining a creative mindset; experience with e-commerce is a plus. Join us as a Social Media and Marketing Manager to bring your creative vision to life! Your innovative ideas will help shape our brand’s story while delivering measurable results that support our growth ambitions. We’re committed to fostering a vibrant workplace where your skills make a real impact!

Pay: $150.00 - $250.00 per week

Work Location: Hybrid remote in Tallahassee, FL 32301