Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. This energetic role requires a strategic thinker with a passion for content creation, digital marketing, and audience engagement. You will lead our social media initiatives, craft compelling campaigns, and analyze performance metrics to drive brand awareness and customer loyalty. If you thrive in a fast-paced environment and are eager to make a tangible impact through creative storytelling and data-driven strategies, this opportunity is for you!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost engagement and brand visibility.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media advertising campaigns on Facebook Advertising and other platforms to maximize reach and conversions.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activities; use this data to refine marketing tactics.
• Utilize web analytics tools such as Google Analytics and web analytics platforms to measure campaign performance; generate reports that inform future strategies.
• Engage with followers by responding promptly to comments, messages, and reviews; build strong relationships through effective relationship management.
• Oversee content calendars using Buffer or Hootsuite for scheduling posts efficiently while maintaining a lively online presence.
• Conduct keyword research to optimize SEO efforts for organic reach; incorporate SEO best practices into content creation.
• Support e-commerce initiatives by integrating social media campaigns with online sales channels to drive traffic and conversions.
• Proofread all content meticulously to ensure clarity, accuracy, and brand consistency before publication.
• Stay updated on the latest trends in digital marketing, social media management, video editing, photography techniques, branding strategies, public relations practices, and social media tools.

Experience

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Hands-on experience with content creation tools such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Knowledge of digital marketing strategies including SEO, Google Analytics, Facebook Advertising, keyword research, and web analytics.
• Strong understanding of branding principles combined with excellent proofreading skills for high-quality content delivery.
• Experience managing relationships with influencers or partners is a plus.
• Ability to analyze data insights from various analytics tools to inform strategic decisions effectively. Join us in shaping compelling stories that resonate! Bring your creativity, analytical mindset, and passion for digital marketing to make a meaningful difference in our brand’s journey!

Pay: $20.00 - $30.00 per hour

Work Location: Hybrid remote in Charleston, SC 29401