Digital Marketing Specialist

Social Media Manager - Unaltered Athletics

Who We Are

Unaltered Athletics makes clinically-effective supplements and a free fitness app built specifically for parents aged 30–50. We're a fast-growing, mission-driven brand helping parents lead by example - because when you transform your health, you transform your family's. We're looking for a Social Media Manager to own our digital presence, build an engaged community, and drive real business results. This is a high-ownership role - you'll write the playbook, not follow one.

What You'll Do

• Strategy: Develop and own our social media strategy - platforms, content formats, cadence, and community-building approach - aligned to brand mission and growth goals
• Content: Build a content calendar; create original short-form video, graphics, and copy that's authentic, empowering, and on-brand
• Community: Grow and manage an engaged online community; respond to interactions and develop campaigns that deepen loyalty
• Lead Generation: Drive app downloads, email list growth, and measurable conversions through organic and paid social efforts
• Analytics: Define KPIs, report on performance, and iterate based on data
• Influencer/Partnerships: Identify, manage, and report on influencer and UGC campaigns

What We're Looking For

• 2+ years managing social media for a brand, agency, or as a creator
• Proven audience growth with results you can share
• Strong short-form video production and copywriting skills
• Experience building or managing an online community
• Strategic thinker who can also execute
• Able to commute to Lake Mary, FL bi-weekly

Bonus: Background in health/wellness or supplements, paid social experience, design skills, email marketing familiarity

You'll Thrive Here If You

Think like a strategist, execute like a creator, and genuinely believe community is a core business asset - not a vanity metric.