VP of Marketing

Vice President of Marketing East Windsor, NJ (Hybrid)

Our client, a fast-growing consumer brand, is seeking a dynamic and strategic Vice President of Marketing to lead and scale their marketing function. This role is ideal for a hands-on leader coming from a big box retail environment who has successfully built and executed high-impact marketing strategies across multiple channels.

About the Role

The VP of Marketing will be responsible for driving brand growth, customer acquisition, and revenue through a mix of strategic leadership and hands-on execution. This individual will play a key role in shaping the brand's voice, optimizing performance marketing efforts, and leading creative direction across all channels-while also building and developing a high-performing marketing team from the ground up or through periods of growth.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy to drive brand awareness and revenue growth
• Lead performance marketing initiatives across paid media channels, ensuring strong ROI and scalability
• Leverage social media, PR, and influencer marketing to expand reach and engagement
• Oversee creative strategy and execution, ensuring high-quality, high-performing content
• Evaluate and optimize agency partnerships and external vendors
• Analyze campaign performance and marketing data to drive continuous improvement
• Collaborate cross-functionally with sales, product, and leadership teams to align marketing efforts with business objectives
• Build, scale, and mentor a high-performing marketing team

Ideal Candidate Profile

• 8-15+ years of progressive marketing experience, with a balance of strategy and hands-on execution
• Required: Experience within a big box retail environment
• Proven success scaling a consumer brand across DTC, Amazon, and/or retail channels
• Demonstrated experience building and developing marketing teams , including hiring, structuring, and mentoring talent
• Deep expertise in performance marketing and paid media
• Strong understanding of content strategy and creative development, with the ability to guide and improve output
• Experience managing and optimizing agencies and external partners
• Highly analytical, results-driven, and comfortable in a fast-paced, "builder" environment
• Experience working with channel or distributor-driven B2B models is a plus

Why This Opportunity?

• Opportunity to make a significant impact in a high-growth environment
• High-visibility role working closely with executive leadership
• Blend of strategic ownership and hands-on execution

If you are qualified for the VP of Marketing role and would like to learn more, please - APPLY NOW!

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company's 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.

Vaco PLC is acting as an Employment Agency in relation to this vacancy.