Social Media and Marketing Manager

Job Summary
We are seeking an energetic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this dynamic role, you will craft compelling content, develop strategic marketing campaigns, and harness the power of social media to engage audiences, boost brand awareness, and drive business growth. Your expertise will help shape our online voice, foster meaningful relationships with followers, and optimize our digital marketing efforts to achieve measurable results. This paid position offers an exciting opportunity to lead creative initiatives and make a tangible impact in a fast-paced environment.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Conduct social listening to monitor brand reputation, industry trends, and customer feedback; respond promptly to comments and messages.
• Implement SEO best practices and keyword research to enhance content visibility on search engines and social platforms.
• Analyze web analytics and social media metrics using tools like Google Analytics to measure campaign performance and inform future strategies.
• Collaborate with cross-functional teams including PR, sales, and product development to support branding initiatives and promotional campaigns.
• Oversee paid advertising campaigns on Facebook Ads and other platforms to maximize reach and ROI.
• Maintain relationships with influencers, media outlets, and community partners to expand brand reach through public relations efforts.
• Ensure all content is proofread for accuracy, clarity, and brand consistency before publishing.

Skills

• Proven experience in social media management, digital marketing, and content creation with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visuals.
• Skilled in video editing for producing compelling multimedia content that captures audience attention.
• Knowledge of SEO techniques, keyword research, web analytics (Google Analytics), and social listening tools.
• Familiarity with social media management platforms like Hootsuite or Buffer for scheduling and monitoring posts.
• Strong understanding of branding principles combined with excellent proofreading skills for polished messaging.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Experience with e-commerce platforms is a plus for integrating marketing efforts with online sales channels.
• Excellent relationship management skills for collaborating with internal teams, external partners, and influencers. Join us as a Social Media and Marketing Manager if you're passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm to help us connect authentically with our audience while driving innovative marketing initiatives that make a difference.

Pay: $40,000.00 - $59,123.13 per year

Work Location: In person