Director of Marketing

Situated in Downtown’s 2nd Street District, Austin Proper Hotel and Residences offers an artful immersion in lifestyle and wellbeing. With an emphasis on collaboration, Austin Proper features both inspired interiors by acclaimed designer Kelly Wearstler and is guided by the culinary creativity of Austin tastemaker MML Hospitality. Essentials include 238 rooms and suites, 99 branded residences, five unique settings for dining and drink, a focus on wellness with a dedicated spa and fitness center, and a variety of atmospheric event spaces. And it wouldn’t be Proper without a 5th floor pool deck offering small-batch tequilas and sunset views.

Position Overview

The Marketing Director is responsible for leading on-property marketing strategy, programming, and partnerships to drive awareness, guest engagement, and revenue across hotel, food & beverage, spa, wellness, and membership offerings.

This role serves as the primary liaison between property operations and corporate marketing, translating on-the-ground activations into fully integrated, multi-channel campaigns across social, web, email, SMS, PR, and partnerships. The Marketing Director oversees the development of marketing initiatives from concept through execution, ensuring alignment with brand standards while maximizing commercial performance.

Essential Job Duties & Responsibilities

Marketing Strategy & Business Alignment

• Develop and execute marketing strategies that support revenue growth across rooms, food & beverage, spa, wellness, and membership offerings
• Partner with Revenue Management, Food & Beverage, Spa, Sales, and Membership teams to align marketing initiatives with business objectives and performance goals
• Identify opportunities to increase direct bookings, on-property spend, and guest engagement
• Evaluate marketing performance and adjust strategies based on data, trends, and business

Programming & Activations

• Lead the development and execution of on-property programming, including culinary experiences, wellness activations, entertainment, and cultural events
• Build and manage a comprehensive programming calendar across all outlets and guest touchpoints
• Collaborate with operations teams to ensure seamless execution of all activations and events
• Ensure all programming aligns with brand positioning and enhances the overall guest experience

Creative Strategy & Campaign Development

• Translate property initiatives into fully integrated marketing campaigns across social media, website, email, SMS, and on-property collateral
• Write and manage creative briefs to guide execution by corporate marketing and creative teams
• Ensure consistency of messaging, visual identity, and storytelling across all channels
• Partner with corporate teams to ensure timely execution and alignment with broader brand campaigns

Cross-Functional Collaboration

• Serve as the primary marketing partner to Food & Beverage, Spa, Wellness, Membership, Rooms, Revenue, and Sales teams
• Lead regular cross-functional meetings to align on upcoming initiatives, priorities, and marketing needs
• Communicate all property programming and activations to corporate marketing teams to ensure appropriate visibility and amplification
• Support property leadership with marketing insights, recommendations, and execution plans

Partnerships & Community Engagement

• Identify, develop, and manage strategic partnerships, including amenity partners, wellness collaborators, and local and national brands
• Negotiate partnership agreements and oversee execution of partnership deliverables
• Develop community-driven initiatives that enhance brand awareness and guest engagement
• Maintain relationships with key partners and identify new opportunities for collaboration

Public Relations & Influencer Strategy

• Manage the property’s public relations agency, including strategy, communication, and deliverables
• Coordinate media opportunities, press visits, and editorial placements
• Oversee influencer strategy, including outreach, vetting, hosting, and content alignment
• Ensure consistent brand storytelling across PR, influencer, and owned channels

Content Development & Photography

• Oversee all photography and videography for the property, including shoot planning, shot lists, and vendor coordination
• Manage relationships with photographers, videographers, and content creators
• Ensure a consistent and elevated visual identity across all marketing channels
• Maintain organized content libraries to support ongoing marketing needs

Digital Presence & Guest Communications

• Oversee updates to website content, Happenings pages, and booking platforms
• Ensure all guest-facing communications, including pre-arrival and in-stay messaging, accurately reflect current offerings
• Optimize how experiences are presented digitally to drive engagement and conversion

Project & Operational Management

• Manage a high volume of concurrent marketing initiatives, ensuring deadlines, budgets, and quality standards are met
• Coordinate across internal teams and external vendors to execute campaigns and activations
• Oversee marketing and programming budgets, ensuring efficient use of resources
• Maintain organization and documentation of marketing plans, calendars, and deliverables

Education and/or Experience

• Bachelor’s degree in graphic design, marketing, communications, or a related field.
• 7+ years of experience in marketing, hospitality, lifestyle, or experiential brands
• Experience developing and executing integrated marketing campaigns across multiple channels
• Experience with event programming, partnerships, or experiential marketing preferred
• Proven ability to manage multiple projects and cross-functional stakeholders in a fast-paced environment

Skills/Specialized Knowledge

• Strong understanding of integrated marketing channels, including social, email, web, SMS, and PR
• Ability to translate business objectives into effective marketing strategies and campaign
• Excellent project management and organizational skills
• Strong communication and collaboration skills across cross-functional teams
• Experience managing external partners, agencies, and vendors
• Ability to operate in a fast-paced, high-touch hospitality environment
• Strong attention to detail and commitment to brand standards

Physical Demands

• Ability to sit or stand for extended periods.
• Ability to work on a computer for long hours.
• Ability to lift and carry light items (up to 20 pounds), such as design materials, portfolios, or promotional assets.

Why Join Proper Hospitality

At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.

Everything we do is grounded in the belief that hospitality is more than a profession - it’s an opportunity to care for others and make lives better. Guided by the Pillars of Proper , we show up with warmth and authenticity ( Care Proper ), strive for excellence in everything we do ( Achieve Proper ), think creatively and resourcefully ( Imagine Proper ), and take pride in the style and culture that make us who we are ( Present Proper ).

We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests.

Our Commitment: Building the Best Place to Work

Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically.

At Proper, joining the team means more than finding a job — it means joining a community that believes in building beautiful experiences together , for our guests and for one another.

Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category.

We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances.