Description

We are looking for an enthusiastic candidate to join a growing consumer products team. As a Digital Marketing Manager, you will be a key stakeholder within a high-performance consumer products team. This role supports the Maverick Hunting and Skee-Ball consumer brands as well as enterprise-level projects at times. This position leads the maintenance, setup, and updates of website platforms on Big Commerce, marketplaces, e-commerce systems, email platforms, digital marketing campaigns, Google and Meta ad platform management, and other key strategic initiatives for the brand and is a key contributor to the overall results of the business. You will work closely with the marketing team to support the growth of the e-commerce business across The Village.

Responsibilities:

Build and maintain eCommerce products, ensuring all are updated according to established specifications and timeframes.
Research, recommend, train, set up, manage, and integrate mar-tech applications to platforms
Troubleshoot technical issues and identify improvement opportunities
Works with outside partners or internal IT team to implement certain technical integrations, troubleshoot technical issues, or fix bugs
Stay updated on the latest e-commerce, marketplace, and martech technologies and trends
Assesses the customer journey and enhances it to ensure an optimal shopping experience
Creates, maintains, and implements standard e-commerce processes and workflows to increase efficiency and improve operations for content, product listings, pages, blogs, promotions, shipping, etc., and trains internal team members
Adheres to compliance and legal requirements
Stays updated on changes to 3rd party selling (marketplaces, dropship) and communicates to internal teams
Track all listings within a given brand, noting the organizational state of search results, sales page condition, rankings, and price points.
Monitors and reports on key performance indicators (KPIs) to measure success and make informed e-commerce business decisions
Use data to optimize conversions from search/advertising to site to sale.
Monitor and analyze Amazon ASIN performance, rankings, ratings, and customer reviews.
Support web/mobile and e-commerce creative development and redesign efforts.
Creates, optimizes, and analyzes ongoing/campaign/promotional marketing across various digital ads channels
Create workflows and optimize email strategy, including Abandoned Cart, Browse Abandonment, Welcome, Thank You, Order Confirmation, Pre-Delivery, Delivery, Review Request, and Post-Delivery campaigns
Provides insights, trends, and best practices to drive e-commerce performance.

Materials and Equipment Utilized:

Computer, Phone, Fax, Printers, Copy Machines, etc.

Working Environment:

Office - 100%

Requirements

Education and Training:

Bachelor's degree in marketing or business, Computer science-related field
3-5 years' experience in a digital e-commerce-focused role
MS Office Suite experience - MS Excel, MS Word, and Outlook
Experience with large retail partners and e-commerce platforms such as SPS Commerce
Experience with ad management is a plus (Google, Meta)
Experience working within Big Commerce a plus

Knowledge/Skills/Abilities:

Expert in online sales strategies and the various platforms used to conduct digital sales or conversions on a website.
Experience with web platform management, with a working knowledge of Google Analytics (or equivalent), is required
Experience with SPS Commerce platform preferred
Excellent communication skills (written and oral) with an ability to adapt communication style to several different audiences. Must be able to manage and prioritize diverse projects
Working knowledge of G-Suite products and Microsoft Office (especially Excel)
Must be an enthusiastic, confident change agent with the ability to work in a demanding and fast-paced environment
Experience with Google AdWords and Facebook Business Manager

Travel Requirements:

Occasional travel to support industry events and/or training - 5-10%

Digital Marketing Manager

About the job