Social Media Coordinator

Position Overview

The Social Media Coordinator is an entry-level role responsible for helping grow the company's digital presence across social media platforms while maximizing the return on the company's social media investment. This role focuses on audience growth, engagement, trend identification, influencer collaboration, and platform expansion, particularly into emerging channels such as TikTok.

The ideal candidate is highly curious about social media trends, comfortable working across multiple platforms, and excited to explore how social media can drive awareness, engagement, and ultimately business growth within the professional dental community and direct to consumer markets.

Key Responsibilities

• Collaborate with internal marketing, sales, and education personnel to understand potential impacts of social media
• Assist with planning, scheduling, and publishing content across key platforms including Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging platforms.
• Maintain a consistent posting cadence aligned with marketing campaigns and product initiatives.
• Ensure posts reflect company messaging, brand voice, and product positioning.
• Support initiatives designed to grow followers, increase engagement, and expand reach across all channels.
• Monitor comments, direct messages, and discussions to help foster meaningful engagement
• Identify opportunities to participate in relevant conversations and trending topics.
• Assist with the company's entry and growth on TikTok, identifying content formats that perform well
• Monitor trending TikTok formats, sounds, hashtags, and viral content opportunities.
• Experiment with short-form video strategies to maximize reach and discoverability.
• Research and monitor relevant dental social communities including Facebook dental groups, Reddit dental forums, professional dental discussion communities, and other niche industry platforms
• Utilize AMD key opinion leaders to engage in peer to peer communication on social media and other forums
• Track trends in social media, dental culture, memes, and emerging content formats that can improve the company's engagement and visibility.
• Monitor competitor social media activity and identify successful strategies and countermeasures
• Report insights and recommendations to the marketing team.
• Assist in measuring social media performance including follower growth, engagement rates, content reach, and influencer campaign results

Key Objectives

The Social Media Coordinator will help the company:

• Grow and engage a larger, more active dental audience
• Expand presence into high-growth platforms such as TikTok
• Leverage existing and new dental influencers and key opinion leaders
• Identify viral content opportunities and emerging trends
• Improve the ROI and strategic value of social media investments

Required Skills & Qualifications

• Strong interest in social media platforms and digital trends
• Familiarity with major platforms including Instagram, TikTok, LinkedIn, Facebook, YouTube, others
• Ability to recognize trending content formats, memes, and viral opportunities
• Excellent written communication skills
• Highly organized with strong attention to detail
• Ability to learn quickly and work collaboratively within a marketing team

Preferred Qualifications

• Experience managing personal and brand social media accounts
• Familiarity with short-form video creation
• Experience with social media analytics

Success Metrics

Performance in this role will be evaluated based on:

• Growth in social media audience and engagement
• Identification and participation in high-impact trends
• Increased visibility within dental social communities
• Driving direct to consumer demand for products sold on Amazon
• Effective collaboration with influencers and industry voices
• Improved performance and efficiency of social media campaigns

Ideal Candidate Profile

The ideal candidate is someone who:

• Lives and breathes social media culture
• Understands how content spreads online
• Is curious about trends, memes, and emerging platforms
• Is motivated to experiment, learn, and improve performance
• Wants to help build a high-performing social media presence in the dental industry