Digital Marketing Coordinator

CASA BRANCA

Full-time

West Palm Beach, FL, US

$50k - $100k

About the job

Casa Branca is seeking an experienced Marketing Coordinator + Web Administrator to join our growing team. This role is ideal for someone who is highly organized, visually driven, and excited to work at the intersection of design, digital marketing, and e-commerce.

About Casa Branca

Casa Branca is a design-driven brand rooted in craftsmanship, creativity, and
storytelling. We are committed to thoughtful and authentic design—taking inspiration
from classicism and craft throughout the ages and reinterpreting it for today's market.

We thrive on connection: with the artists and makers whose work we represent, and
with the interior designers and design enthusiasts who use our products to transform
their projects and homes. Our focus is on quality, authenticity, vibrancy, color, and
pattern—curating a thoughtful mix of periods, styles, and inspirations.

We design, produce, and curate products for top interior designers, collaborating with
dozens of international brands and thoughtfully introducing them to our US and global
audience. Casa Branca is highly active in the national design community, participating in
events across key markets including California, Florida, Texas, New York, The
Northeast, Southeast, and beyond.

Education and engagement is a key focus—we remain committed to ensuring the best
parts of design carry forward while exploring new ways to make design engaging,
inspiring, and accessible.

About the Role

This position will play a pivotal role in managing Casa Branca's digital presence—from
maintaining and merchandising our website to supporting our social media strategy and
executing compelling digital marketing initiatives. The ideal candidate has a strong eye
for detail, a genuine love of design, and the ability to balance creativity with flawless
execution.
Reporting to the Brand Director and President, you'll work alongside a team of
professionals across Design, Sales, and Operations and PR. This role offers the
opportunity to help shape our evolving digital presence while working closely with a
passionate and creative team

Location & Travel: This is a full-time, on-site position based in Palm Beach, Florida,
with 3–4 days per month of domestic travel for industry events, product launches, and
trade shows.

Key Responsibilities

  • Manage and merchandise product on casabranca.com, including uploading
  • products, writing and editing product details, and ensuring site accuracy and aesthetic consistency
  • Maintain and execute the social media content calendar, with a primary focus on Instagram—growing engagement within the design trade community and spurring brand recognition across our key categories: fabric & wallpaper, furniture, antique & vintage, tabletop, and accessories
  • Support and grow Casa Branca's presence across Pinterest, LinkedIn, and TikTok
  • Coordinate and capture content from store events, product launches, and brand moments by gathering, guiding, and collaborating with our creative team and partners
  • Execute 2 major product launches annually (e.g., new fabric/wallpaper collections, vintage drops, artist collaborations) and spearhead multiple seasonal campaigns
  • Grow email subscriber base and improve conversion rates through strategic Klaviyo campaigns and audience engagement
  • Collaborate with internal teams to ensure brand consistency across all digital touch points, from website to social media to email marketing

Requirements

  • Minimum 5 years of experience in a similar marketing, digital, or e-commerce role
  • Highly driven, goal-oriented, and self-motivated with exceptional organizational skills and attention to detail
  • Deep appreciation for art, fashion, design, and interiors—you genuinely love beautiful things and understand the design world
  • Ability to manage multiple projects and deadlines independently while maintaining meticulous quality standards
  • Experience with Shopify and Klaviyo (required)
  • Dynamic, personable, and charming—you bring warmth, professionalism, and genuine enthusiasm to work interactions

Preferred Qualifications

  • Experience working with influencers or managing influencer partnerships
  • Familiarity with Meta (Facebook/Instagram) and/or Google advertising platforms
  • Proficiency in social media management tools such as Planoly or Later
  • Google Analytics experience (tracking website performance and user behavior)
  • Design software skills—Canva and/or Adobe Creative Suite
  • Basic photo and video editing capabilities
  • SEO knowledge and best practices
  • Background in interior design or related creative fields

Why Casa Branca

Work with beautiful, thoughtfully curated products. From rare textiles sourced from
the UK, France, and India to one-of-a-kind antique and vintage furniture, every piece
tells a story.
Be part of the design community. Access industry events, collaborate with top interior
designers, and engage with artists and makers from around the world.
Shape our digital presence. This isn't just maintaining—it's building. You'll have the
opportunity to grow our brand voice, expand our reach, and help define how Casa
Branca shows up online.
Join a passionate, creative team. Work with people who genuinely care about design,
craftsmanship, and the stories behind every product.

Compensation & Benefits

Salary: Commensurate on experience
Health Insurance: Comprehensive medical coverage through United Healthcare (75%
of premium covered by Casa Branca)
Dental & Vision: Coverage through Guardian (75% of premium covered by Casa
Branca)
Life Insurance: $50,000 basic life insurance policy, fully covered by Casa Branca
401(k) Retirement Plan: 100% company match on contributions up to 4% of salary
Paid Time Off: 80 hours annually (2 weeks), increasing with tenure, plus 10 paid
holidays
Generous Product Discount: Enjoy exclusive access to Casa Branca's beautiful
collection of textiles, furniture, and home accessories

Pay: $50,000.00 - $100,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Paid time off
  • Vision insurance

Work Location: In person