Social Media and Marketing Personnel

Social Media Personnel (Content & Community Growth)

Columbia, Maryland
Pen Boutique — Where Writing Comes to Life

About Us

At Pen Boutique Ltd, we’re more than a store—we’re a passionate community of writers, collectors, and creatives. From luxury fountain pens to inks and journals, we bring the joy of writing to life through storytelling, education, and unforgettable experiences.

We’re looking for a creative, strategic, and community-driven Social Media Manager who can turn passion into engagement—and engagement into growth.

Role Overview

This role goes beyond posting content. You will lead our content strategy, social growth, and community engagement across platforms including Instagram, TikTok, YouTube, Facebook

This role is about:
Building a movement around writing culture
Creating high-quality, story-driven, and viral-ready content
Driving excitement around launches, events, and collaborations

Key Responsibilities Content Creation & Strategy

• Develop and execute a consistent content calendar across all platforms
• Create engaging content: Reels, Shorts, Stories, Posts, and Videos
• Showcase products and lifestyle:
• Fountain pens
• Inks
• Journals
• Writing culture and storytelling
• Collaborate with internal team members to produce high-quality content
• Maintain a consistent brand voice: warm, storytelling-driven, and community-focused

Social Media Growth & Engagement

• Grow followers, reach, and engagement organically
• Analyze performance and optimize content strategy
• Actively engage with the audience (comments, DMs, conversations)
• Build a loyal “Pen Family” community

Influencer & Collaboration Management

• Identify and connect with:
• Fountain pen influencers
• Calligraphers
• Journal creators
• Plan and execute:
• Product collaborations
• Exclusive launches
• Affiliate/creator partnerships
• Manage and negotiate influencer campaigns

Events & Product Launches

• Plan and promote:
• In-store events
• Product launches
• Monthly meetups (Ink & Paper Club)
• Coordinate marketing campaigns across email and social
• Manage RSVP systems (Google Forms, email, social)
• Build excitement before, during, and after events

Creative Campaigns & Brand Building

• Develop creative campaigns and storytelling concepts
• Execute seasonal campaigns (Mystery Boxes, Fountain Pen Day, etc.)
• Bring product launches to life through:
• Visual storytelling
• Emotional connection
• Strong brand identity

Requirements Must-Have

• 2–5+ years of experience in social media management or content creation
• Strong experience with Instagram, TikTok, YouTube, and Facebook
• Ability to shoot and edit content (phone or camera)
• Understanding of content trends, hooks, and storytelling
• Experience with influencer outreach and collaborations

Huge Plus

• Passion for:
• Fountain pens
• Stationery
• Journaling
• Experience in retail, lifestyle, or niche communities
• Familiarity with:
• Canva, CapCut, Adobe tools
• Email marketing platforms (e.g., Klaviyo)
• Experience in event planning or community building

What Success Looks Like

• Consistently engaging and high-performing content
• Growth in followers, reach, and engagement
• Successful product launches and campaigns
• Strong influencer partnerships
• A thriving online and in-store community

Location

Columbia, Maryland
Must be available for in-store shoots and events

How to Apply

Please send:

• Resume
• Portfolio or social accounts managed
• Examples of content (Reels, videos, campaigns)
• (Bonus) A creative idea for a viral pen-related post

Why Join Us?

• Be part of a passionate and growing niche community
• Work with premium, design-driven products
• Help shape the future of writing culture
• Turn creativity into real impact

Pen Boutique — Where Writing Comes to Life

KEEP WRITING.

Pay: From $20.00 per hour

Expected hours: 40.0 per week

Benefits:

• Employee discount
• Health insurance
• Health savings account
• Paid time off

Work Location: In person