Director, Performance & Growth Marketing

⠀: About Metagenics

Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.

People Culture First

We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become. ⠀: The Role

The Director, Performance & Growth Marketing will lead Metagenics’ paid media strategy across the full funnel, driving both brand visibility and measurable business growth. They will oversee cross‑channel planning, investment, and optimization (spanning awareness, paid social, search, programmatic, and influencer amplification) while partnering closely with Brand, Creative, Site, CRM, and our Amazon team to ensure every media dollar works harder. This leader will own key performance metrics, build a strong testing and learning roadmap, translate data into clear insights for senior leadership, and guide our agency’s day‑to‑day performance. They will champion data driven decision making, strengthen platform best practices across teams, and help shape how we shift investment as consumer behavior evolves. Key Responsibilities Paid Media Strategy & Leadership* Own and develop the brand paid media strategy across channels, balancing brand and performance goals.

• Partner with Brand Marketing, Site Experience, Creative as well as Amazon commercial team to ensure paid media aligns with broader marketing calendar priorities, and business objectives.
• Lead annual and quarterly media planning, budgeting, and forecasting.
• Define the role of each channel across the full funnel in close collaboration with paid media agency

Paid Media OwnershipOversee strategy, investment, and performance across:* Awareness Tactics (including CTV, Online Video, Display, OOH, Audio, Print, Programmatic, etc)

• Paid Social (Meta, TikTok, Pinterest, YouTube, Reddit, other emerging platforms)
• Paid Search (Google, Bing, Shopping)
• Influencer partnership amplification (in collaboration with Influencer teams)
• Serve as expert consultant for all other on and off-platform paid media investment

Performance, Measurement & Optimization

• Own paid media KPIs including Reach, frequency, CTR, CAC, and contribution margin
• Partner with Agency on analytics tools to improve incrementality, attribution, and measurement frameworks.
• Establish testing roadmaps across creative, audiences, formats, and media mix.
• Translate performance data into clear insights and strategic recommendations for senior leadership.

Agency Management & Optimization* Act as the day to day owner of the agency relationship, setting clear expectations, KPIs, and processes.

• Evaluate agency performance against business results.
• Co-lead agency briefings with Brand & Creative teams
• Lead QBRs, test and learn calendar, and performance reviews with internal teams.
• Motivate agency to deliver against business objectives

Creative Partnership* Work closely with Creative and Brand Marketing teams to ensure media first and fit for channel thinking in asset development and influencer partnerships.

• Own paid media content delivery from tactical brief to in house execution.
• Provide clear feedback loops on creative performance and audience insights to inform future creative strategy.
• Ensure messaging is optimized by channel, funnel stage, and customer segment.

Experience / Training / Education Requirements* 12+ years of paid media experience, ideally working with premium health/beauty or category adjacent brands. Previous media agency experience required.

• Has worked on both Agency and Client side.
• Experience leveraging MMM/Incremental ROI tools.
• Proven experience owning multi-channel media budgets with a balance of brand building and performance mindset.
• Strong strategic mindset with deep hands-on channel knowledge.
• Demonstrated success managing and scaling agency partnerships.
• Comfortable operating in fast-paced, growth-oriented environments with lean team resources.

Compensation

The current range for this hybrid position (3 days/week in-office) based out of Jersey City, NJ is $180,000- $205,000/yr.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

This role may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance. Health and Wellness:

• Medical, dental, vision
• Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
• STD, LTD, Basic Life AD&D coverage
• 401k + employer matching
• Vacation and Sick Time
• 2 Volunteer Days off per year
• Emergency evacuation time off
• 11 paid company holidays
• 1 Floating holiday to celebrate your birthday or important religious/holiday to you
• Quarterly product allowance to use towards your favorite Metagenics products!
• Product discount
• Peer to peer recognition programs & more!

Learn more about how we help patient live happier and healthier lives here: https://www.metagenics.com/join\-our\-movement

Metagenics, and its companies are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment. Metagenics takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities, women, disabled, and veterans.

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