Senior Brand Manager

Salary Range: 128,750.00 - $160,950.00 per year

About Foster Farms

At Foster Farms, our mission is creating great food and serving great moments. Our vision is to be the best and most trusted food company, empowering and nourishing the lives of those we serve. We measure our success by how well we protect and care for our team, our consumers, our animals, and our environment, while delivering operational excellence and exceptional value to our customers.

Position Summary

The Senior Brand Manager (SBM) is the day‑to‑day owner of assigned Foster Farms brands and initiatives, responsible for leading integrated marketing campaigns from strategy through execution and optimization. This role operates with meaningful autonomy and decision‑making authority while aligning closely with the Head of Marketing, who sets overall brand vision, investment strategy, and enterprise priorities.

The SBM plays a critical role by independently managing campaign planning, agency execution, performance tracking, and cross‑functional coordination. This role is designed for a marketer who is ready own outcomes, making data‑driven recommendations, and representing the brand confidently with internal partners—while continuing to grow strategic depth under senior leadership.

Key Responsibilities

Brand Ownership & Strategy Execution

• Own day‑to‑day brand management for Foster Farms brands, translating high‑level strategy into actionable marketing plans.
• Lead annual and quarterly brand plans in partnership with the Head of Marketing including campaign priorities, channel mix, and performance goals.
• Champion brand positioning, messaging, and consumer “reason‑to‑believe” across all marketing touchpoints.
• Monitor competitive activity and consumer trends, surfacing insights and recommendations to strengthen brand performance.

Integrated Campaign Leadership

• Lead end‑to‑end execution of integrated marketing campaigns across paid media, retail media, shopper marketing, influencer, PR, and owned channels.
• Develop campaign briefs, timelines, and KPIs; ensure all tactics ladder up to clear business and brand objectives.
• Partner with agencies to develop media plans and creative concepts, providing clear direction and feedback.
• Own campaign optimization, making recommendations on creative, targeting, or spend adjustments based on performance.

Media, Agency & Partner Management

• Serve as the primary day‑to‑day lead for assigned agencies and partners, managing deliverables, timelines, and performance expectations.
• Review media performance across platforms (e.g., social, search, retail media), identifying optimization opportunities and risks.
• Manage influencer programs for the brand, including briefing, content review, and performance evaluation.
• Escalate strategic decisions, investment tradeoffs, or performance concerns to the Head of Marketing with clear recommendations.

Budget Ownership & Performance Management

• Own the marketing budget for the brands, including planning, pacing, and monthly tracking.
• Manage spend vs. plan and proactively identify reallocation opportunities to maximize ROI.
• Partner with Finance and the Head of Marketing on budget reviews, forecasts, and investment justification.
• Deliver clear ROI analysis and post‑campaign learnings to inform future planning.

Cross‑Functional Leadership

• Act as the marketing lead with Sales, Category Management, and Innovation partners.
• Support go‑to‑market plans for new product launches, including messaging, launch timing, and in‑market execution.
• Collaborate with Sales and Category teams to align marketing with trade promotions, distribution priorities, and retailer programs.
• Represent marketing confidently in cross‑functional meetings, bringing data‑backed perspectives and clear follow‑through.

Insights, Learning & Continuous Improvement

• Track brand health metrics (awareness, penetration, share) and campaign KPIs to assess performance over time.
• Lead campaign post‑mortems and learning agendas, identifying what worked, what didn’t, and how to improve.
• Apply insights to future planning, contributing to stronger marketing effectiveness and smarter investment decisions.
• Continuously improve processes, tools, and ways of working to increase speed, clarity, and impact.

Qualifications & Experience

Required

• Bachelor’s degree in Marketing, Business, or related field.
• 4–7 years of experience in brand management, integrated marketing, or CPG marketing.
• Proven experience leading integrated marketing campaigns with measurable business outcomes.
• Strong analytical skills with the ability to translate performance data into insights and recommendations.
• Experience managing agencies and cross‑functional partners.
• Excellent communication and project management skills.

Preferred

• Experience in food, grocery, or foodservice categories.
• Familiarity with retail media networks and shopper marketing.
• Experience managing brand‑level budgets and ROI analysis.
• Exposure to innovation launches and lifecycle management.

Success in This Role Looks Like

• The brand delivers strong, measurable performance against awareness, trial, and sales objectives.
• Campaigns are executed efficiently with minimal senior‑level intervention.
• Budgets are well‑managed, with proactive optimization and clear ROI storytelling.
• Sales, Category, and Innovation partners view this role as a trusted brand leader.

Foster Farms ACTION Guiding Principles

• Accountability: Deliver on commitments.
• Collaboration: Achieve more by working as a team.
• Truth-Seeking: Be open-minded and act with humility.
• Initiative: Be proactive and lead with a growth mindset.
• Ownership: Take responsibility for results.
• Nimble: Operate with speed and agility.

Why Join Foster Farms?

This is a high-impact opportunity to shape the future of the ready-to-eat business at a leading food company, directly supporting our mission, vision, and values. You will play a critical role in delivering safe, high-quality food and great moments for millions of families.