Assistant Marketing Manager- Social Listening & Insights

Do your Best Work in Mooresville This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Key Responsibilities

• Partner with cross-functional teams in an “agile type setting to social listening insights that inform planning

cycles, briefs, and strategic decision-making. This role will also be able to function independently in this capacity.

• Partner with internal stakeholders and agency partners to build and execute against detailed timelines that ensure all insight deliverables and reports will make assigned presentation dates.
• Support social and influencer programs through insights and daily analysis.
• Partner with Brand Marketing to ensure social insights and reporting are aligned to brand priorities, business goals, and strategic narratives.
• Serve as internal subject-matter expert on social listening methodologies, platform-specific behaviors, sentiment

analysis, and emerging cultural and category trends.

• Work closely with cross functional teams like PR, Comms, Brand Marketing, Creative Production and others to execute a 360 omni-channel experience.
• Provide a variety of reporting across campaigns and channel performance as well as ad hoc social listening

reporting, competitive insights and actionable recommendations.

• On a rotational basis handle on-call duties for social team which includes community engagements and partnering with public relations for crisis communications and/or issues.
• Willingness to work at the pace of digital, including after hours and on weekends as needed.

Required Qualifications

• Bachelor’s degree Marketing, Digital, Public Relations, Communications or related degree or equivalent years of experience in lieu of education requirement, if applicable
• 4-6 years organic social media marketing experience with a strong emphasis on analytics, insights, or performance

analysis

• 2+ years analytical experience interpreting data, identifying trends, and translating insights into business recommendations.
• 1–2 years experience using social listening or digital analytics tools (Sprinklr preferred).

About Lowe’s Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.