Head of Digital - Home Décor - Wall Art (Hallandale Beach, FL)
Full-time
Hollywood, FL, USA
About the job
Art Remedy is a leading design and manufacturing company redefining the wall art category since 2003. With deep expertise in product development and a strong foothold across both luxury and value-driven retailers, we create high-quality, trend-forward wall art that elevates any space. Our success is built on meaningful partnerships: with our customers, our retail partners, and our team. We’re passionate about delivering products that resonate, and equally committed to long-term collaboration and continuous innovation in the home décor industry.
https://www.artremedybrands.com/
What We Are Looking For:
We are looking for a highly strategic and execution-driven digital leader to own and scale our direct-to-consumer brands.
This role carries full P&L responsibility and oversees all digital revenue channels, including DTC and, over time, marketplaces.
This person operates as a true business owner, accountable for driving profitable growth through a seamless, high-performing customer journey across acquisition, conversion, and retention.
Reporting directly to the CEO, this role requires someone who can operate at a high level while staying deeply connected to execution, data, and performance.
Key Responsibilities:
- Own full DTC P&L, including revenue, contribution margin, and marketing efficiency
- Define and execute acquisition strategy across paid media, influencers, affiliates, and emerging channels
- Drive continuous improvement in CVR through site optimization, landing pages, and full customer journey ownership
- Lead Shopify roadmap, CRO strategy, and testing initiatives
- Own retention strategy across email, SMS, and lifecycle marketing to drive LTV and repeat purchase
- Oversee digital merchandising, including product assortment, pricing, promotions, and on-site storytelling
- Develop and scale influencer and creator strategies as core growth drivers
- Expand digital ownership into marketplaces (Amazon, Wayfair, etc.) over time
- Own martech stack, attribution, and performance analytics
- Leverage AI tools and automation to drive efficiency, insights, and growth
- Build and lead a high-performing digital team with clear KPIs and accountability
Experience:
- Proven ownership of a 7-8 figure DTC business with full P&L responsibility
- Strong track record scaling revenue while maintaining or improving profitability
- Deep experience across acquisition, conversion rate optimization, and retention
- Hands-on experience with Shopify and modern e-commerce ecosystems
- Experience managing cross-functional teams and external partners
- Experience with marketplaces (Amazon, Wayfair, etc.) is a strong plus
- Background in home decor, lifestyle, or visually-driven CPG consumer brands is a plus
Skills:
- Strong business acumen with deep understanding of unit economics (CAC, LTV, MER)
- Highly analytical, data-driven decision maker
- Ability to operate at both strategic and execution levels
- Strong ownership mindset with a bias for action and testing
- Excellent communication skills, able to operate at an executive level
- Advanced use of AI tools to improve performance, workflows, and output
- Ability to thrive in a fast-paced, evolving environment
Compensation & Benefits:
- Full Time, Monday-Friday
- Comprehensive Benefits Package: 401K (with company match), Health Insurance: medical, dental, and vision coverage, life and AD&D, short and long term disability coverage, Paid Time Off, Paid Holidays
- Opportunities for growth and learning
- Amazing work environment with team activities and perks
Please include salary requirements and resume for consideration.