Social Media and Marketing Coordinator

<Overview>
Are you passionate about crafting compelling digital narratives and engaging audiences across multiple platforms? We’re seeking an energetic and innovative Social Media and Marketing Manager to lead our brand’s online presence. In this role, you will develop dynamic marketing strategies, create captivating content, and leverage social media tools to elevate our brand visibility. Your creativity and strategic mindset will drive engagement, foster community relationships, and support our overall marketing objectives. Join us to make a meaningful impact through innovative digital storytelling and impactful campaigns!

<Responsibilities>

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Manage daily social media activities including content creation, scheduling, publishing, and monitoring using tools like Hootsuite or Buffer.
• Create visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance campaign impact.
• Conduct social listening to monitor brand reputation, industry trends, and customer feedback to inform marketing tactics.
• Implement SEO best practices and keyword research to optimize content for search engines and improve online visibility.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance and refine strategies accordingly.
• Oversee public relations efforts by managing relationships with media outlets, influencers, and community partners to amplify brand messaging.
• Coordinate paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Maintain consistent branding across all digital channels while ensuring proofread quality for all content.
• Collaborate with cross-functional teams including sales, design, and product development to align marketing initiatives with business goals.

<Skills>

• Proven expertise in social media management, content creation, and digital marketing strategies.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Experience with social listening tools and web analytics platforms such as Google Analytics.
• Knowledge of SEO techniques, keyword research, and search engine optimization best practices.
• Familiarity with social media advertising platforms including Facebook Ads Manager.
• Ability to craft engaging multimedia content including photography and video editing.
• Excellent relationship management skills for engaging with media outlets, influencers, and community stakeholders.
• Proficiency in photography and videography . (we provide equipment)
• Strong proofreading skills ensuring all content is accurate, clear, and aligned with brand voice.
• Understanding of branding principles, e-commerce strategies, and web analytics insights for data-driven decision making. Join us as a Social Media and Marketing Manager to shape vibrant digital narratives that resonate globally! Bring your creativity, strategic thinking, and passion for digital marketing to help elevate our brand story across all channels!

Pay: $20.00 - $25.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person