Global Social Media Manager

Location: New York, NY | Hybrid | Reports to: Head of Growth

Please submit a copy of your portfolio along with your application.

Overview: We are seeking a highly creative, strategic, and data-savvy Social Media Manager to join our global team. This role is pivotal in shaping our brand voice and presence on our global social channels, fostering a loyal community, and driving engagement through compelling, on-brand content. The ideal candidate is a master of the social media landscape, with a particular passion for TikTok and Instagram, and an understanding of the beauty and wellness consumer.

CORE RESPONSIBILITIES

Community Management & Advocacy:

• Serve as the primary global voice of Grown Alchemist across all social channels, with a focus on building the US audience.
• Proactively engage with our community, responding to comments and DMs in a timely, brand-appropriate manner to build strong, authentic relationships.
• Support the global marketing team in managing our advocacy and influencer programs via the Duel (or similar) Platform, including identifying, onboarding, and nurturing relationships with brand advocates and micro-influencers.
• Monitor social conversations, trends, and sentiment to provide insights back to the global team.

Content Strategy & Execution:

• Own and manage the end-to-end content calendar for TikTok, Instagram, Pinterest & YouTube ensuring a consistent and elevated brand narrative.
• Develop a strategic content mix, including educational skincare science, brand storytelling, user-generated content, and trend-led creative.
• Collaborate closely with the in-house design team to brief and produce high-quality, engaging assets (static, video, GIFs) that align with our aesthetic.
• Create and edit short-form video content (TikTok/Reels) in-house, showcasing a strong sense of storytelling and an understanding of platform-specific trends.

Reporting & Analysis:

• Track, measure, and report on key social media metrics (engagement, reach, growth, audience sentiment, advocacy program ROI) on a weekly and monthly basis.
• Use data and insights to continually optimize content strategy, posting schedules, and community engagement tactics.
• Provide regular reports to the global team, highlighting successes, opportunities, and key learnings.

Global Support:

• Work collaboratively with the global marketing and eCommerce teams to ensure social strategy is aligned with broader brand campaigns and product launches.
• Adapt global campaign messaging for the US market, ensuring cultural relevance and maximum impact.

CANDIDATE PROFILE

• You are a native of social platforms, particularly TikTok & Instagram, with a proven track record of growing an engaged global audience and a deep understanding of what makes content successful on each platform.
• You have experience with community management and are passionate about building one-to-one connections at scale.
• You are data-driven and comfortable with social media analytics and reporting tools.
• You have experience with influencer marketing or advocacy platforms (like Duel, Skeepers, etc.) is a significant plus.
• You have excellent visual aesthetics and the ability to art-direct and provide clear creative briefs, collaborating with the in-house creative team.
• You are a proactive, self-starter who can work autonomously while seamlessly collaborating with regional teams in the US, UK, Australia and Hong Kong.

KEY QUALIFICATIONS

- Thrives in fast‑paced environments.

- Collaborative team player.

- Takes ownership.

- Entrepreneurial and strategic thinker.

- Results‑driven.

- Positive and energetic.

COMPENSATION & BENEFITS

- Comprehensive PTO including holidays and Summer Fridays.

- Hybrid work schedule.

- Medical, dental, and vision coverage.

- 401(k) with a company match.

- Salary range: $70,000–$90,000 (NYC-based).

About Grown Alchemist:

GROWN ALCHEMIST was born from the belief that skin health + wellness is holistic, impacted by the world around us. Our solution; high-performance, clinically proven formulations and services using advanced plant and bio-tech ingredients. Working with your skin biology inside + out. Better absorbed, better utilized, better results - creating optimum conditions for you + your skin to thrive. The Alchemy Of Total Skin Health. Plant Powered. Science Boosted.

Grown Alchemist is an equal opportunities employer. This means that, when making decisions about our employees’ careers with us, our main considerations are their ability to do their jobs and develop in their roles. One way we cultivate change is by creating a more diverse and inclusive workplace and organizational culture. As part of this, we are committed to building an environment that is free from discrimination and harassment, where everyone feels respected and valued. We recruit positive minded people who share our core values and our commitment to sustainability.

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

People with a criminal record are encouraged to apply

Ability to Commute:

• New York, NY 10001 (Required)

Work Location: In person