Account Executive - Media Relations Specialist

Company Overview

At Indicate Media, we believe in the power of storytelling to shape industries, drive innovation, and create real impact. Our mission is to empower technology innovators to achieve meaningful business outcomes by transforming complex ideas into compelling narratives.

Leveraging strategic public relations, we craft and amplify stories that build trust, elevate brand visibility, and position clients for success in an AI-driven world. With precision, passion, and deep industry expertise, we ensure messages are seen, heard, and resonate with the right audiences in the places they live, engage, and make decisions.

Role Overview & Career Opportunity

We are seeking an Account Executive to be the driving force in securing high-impact media coverage and elevating brand visibility for some of the most innovative tech companies in Defense Tech, Energy, Sustainability & Climate, Industrial Manufacturing, and B2B Tech. You will be instrumental in storytelling and driving media strategy, ensuring our clients’ voices are seen and heard where it matters most. You’ll also play a lead role in our quarterly measurement strategy which not only quantifies the impact of our efforts including tracking media placements, analyzing coverage quality, and benchmarking visibility, but also translates the results into actionable insights that informs how the PR strategy moves forward. It’s an exciting time to be in public relations and this role plays a prominent role in the execution of our tech PR campaigns.

As a seasoned PR professional, you have a strong track record in media relations, a deep understanding of B2B enterprise tech, and the ability to build lasting relationships with journalists and influencers across tech and business media.

This remote role provides a platform for growth, impact, and innovation in the world of PR. If you’re ready to elevate brands, build trust, and drive meaningful business outcomes, we want to hear from you.

How You’ll Make an Impact

Media Outreach & Engagement

• Strategic Media Relations: Develop and execute strategic media campaigns that spotlight innovation across high-impact sectors including Defense Tech, Energy, Sustainability & Climate, Industrial Manufacturing, and B2B Tech, positioning client partners at the forefront of industry conversation.
• Tell Stories That Resonate: Craft and pitch compelling narratives that captivate B2B enterprise audiences, ensuring messaging aligns with industry trends in AI, cloud computing, SaaS, and enterprise IT solutions.
• Make an Impact with Every Pitch: Build and nurture relationships with top-tier media, influencers, and key sources, proactively securing coverage that drives visibility for our B2B enterprise tech and venture capital client partners.
• Stay Connected to the Pulse of Tech Media: Cultivate and maintain a dynamic network of key contacts across local, national, and digital tech publications, ensuring our clients’ stories land in the right places at the right time.

Track, Measure, and Optimize

• Stay Ahead of the Conversation: Continuously monitor industry media to uncover emerging trends, breaking news, and key opportunities within the B2B enterprise tech ecosystem, ensuring our client partners remain at the forefront of innovation.
• Turn Insights into Action: Using several software platforms, analyze media performance, tracking coverage impact and audience engagement to measure success.
• Refine and Elevate PR Strategies: Oversee quarterly and annual PR reports, using data-driven insights to optimize campaigns, enhance storytelling, and maximize account results.

The Winning Traits

• Master of Enterprise Tech Storytelling: You bring deep industry expertise in SaaS, Cloud, Infrastructure, Hardware, Software, AI/ML, Process Automation, Low-Code/No-Code, Data Engineering, Cybersecurity, and Software Development.
• Media Relations Connector: With strong, established relationships across top-tier tech and business media, you know how to navigate the press landscape, secure high-impact coverage, and amplify brand visibility where it matters most.
• A Strategic Mindset: You have a passion for media relations, and the ability to translate complex tech concepts into compelling narratives.
• Driven by Data: You have a passion for strong media monitoring and measurement capabilities, tracking performance, identifying trends, and refining strategies to maximize impact. Your ability to analyze data ensures every media campaign is optimized for impact.
• A Collaborative Communicator: With exceptional communication and interpersonal skills, you build and nurture lasting relationships—not just with client partners and media, but also within our team. Whether you’re engaging with top-tier journalists, collaborating with stakeholders, or brainstorming with colleagues, you foster trust, alignment, and influence to drive business outcomes and PR success.

Qualifications

• Education & Experience: A Bachelor’s degree in Business, Marketing, Journalism, Communication Studies, or a related field OR at least 3 years of hands-on experience in B2B Tech Media Relations.
• Proven PR Expertise: 2+ years of experience in B2B Tech Public Relations, with a track record of securing impactful media coverage.
• Industry Engagement: Willingness to occasionally travel for client events and industry conferences, representing brands and building relationships.
• Tech-Savvy PR Skills: Familiarity with PR CRM systems and media databases is a plus, helping to streamline media outreach and campaign tracking.

Benefits Offered

• Paid Time Off
• Professional Development
• Bonus & Profit Sharing Opportunities
• Health, Dental, and Vision Solutions
• Life Insurance
• 401K with Company Contribution
• Remote Work Environment with a Collaborative and Dynamic Team

At Indicate Media, we don’t just get stories placed – we create narratives that matter in an AI-driven world. If you’re passionate about media relations and want to shape the future of tech storytelling, apply, and let’s start the conversation.

Indicate Media is an equal opportunity employer and does not discriminate against employees or applicants based on an individual’s race, gender, sex, color, religion, national origin, ethnicity, citizen status, age, disability, marital status, gender identity, sexual orientation, military or veteran status, or any other status protected by applicable law.

Benefits

Competitive Salaries Health Insurance 401k with Match Company Events Education Fund Mentorship Profit Sharing Paid Time Off