Marketing Specialist (III) [208806]

Aquent is partnering with a globally recognized technology leader, a company at the forefront of innovation, dedicated to shaping the future of digital experiences. This organization is committed to driving significant impact through cutting-edge solutions and a relentless pursuit of excellence.

Are you a marketing powerhouse ready to drive significant growth and engagement for a globally recognized brand? We’re seeking a dynamic and results-oriented Marketing Specialist to be a pivotal force in our marketing endeavors. In this role, you won’t just execute campaigns; you’ll be instrumental in shaping the full-funnel media strategy, with a strong focus on performance marketing and direct response. Your expertise in app and subscriptions growth will directly contribute to expanding our reach and deepening customer engagement. You’ll be at the heart of building brand recognition, developing strategic plans, and ensuring every initiative delivers maximum return on investment. If you thrive on leading complex projects, analyzing data for new opportunities, and fostering high-impact collaborations, this is your chance to make a tangible difference.

What You’ll Do

• Lead and execute mid-size to large-scale marketing projects from inception to completion, serving as a key individual contributor.
• Manage the full lifecycle of marketing campaigns and programs, including budget reconciliation and social media promotion.
• Develop comprehensive internal and external promotion plans to maximize awareness and drive generation before, during, and after each project, collaborating with growth, content, and design teams, utilizing digital tools.
• Analyze data and develop insights to uncover new marketing opportunities and audience understanding.
• Develop and implement strategic marketing initiatives to achieve business results, overseeing content positioning and program development to boost awareness and engagement across social, on-network, and off-network media channels.
• Collaborate with senior marketing leadership to define project strategy and objectives, spearheading initiatives for drive generation, customer advocacy, and identifying sponsored project opportunities.
• Innovate and develop new virtual and physical experiences in partnership with marketing and customer teams.
• Engage and guide multiple media agencies, elevating their day-to-day work and prioritizing media-related workflows.
• Foster effective partnerships with stakeholders to ensure content and campaigns for media and social channels are high-quality, reflect the brand voice, and represent the brand effectively.
• Serve as a subject matter expert and thought leader, developing points of view and standards for advertising, and aligning strategic efforts across broader marketing initiatives globally.
• Lead efforts to analyze, track, and report on campaign/project ROI using predetermined pipeline, revenue, and MQL metrics via a customer relationship management system or other project management system.
• Track the ROI effectiveness of each activity (e.g., drives generated, deals influenced, deals closed, cost per drive) and collaborate closely with sales teams to maximize campaign impact.
• Act as a primary client point of contact for managing large-scale, complex media planning, partnering with global media teams to scale strategies.
• Lead the development, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
• Cultivate and maintain external relationships with venues and suppliers/agencies, including registration agencies or livestream platforms, contract negotiation, spatial and audiovisual planning, activation, gifting, and speaker agents.
• Lead the development and implementation of pioneering marketing communications strategies to drive media and public amplification across all marketing communications.

Must-Have Qualifications

• Proficiency in Media placement
• Expertise in Social media
• Strong Affiliation and adaptability skills
• Demonstrated Creativity
• Experience with Influencer marketing
• Proficiency in Event management
• Excellent Communication skills
• Understanding of Search engine optimization (SEO)
• Experience in Deal negotiation
• Knowledge of Consumer behavior
• Ability for 10x thinking
• Proven Growth mindset
• Experience in Team Management
• Strong Project management skills
• Deep understanding of Media
• Exceptional Stakeholder engagement abilities
• Proficiency in Data analysis & synthesis

About Aquent Talent Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description Join one of the world’s most iconic technology visionaries, consistently recognized as a global leader in digital innovation. Our client offers a high-energy, collaborative environment where you will work alongside some of the industry’s brightest minds. This is a unique opportunity to gain experience within a multi-billion dollar tech giant, contributing to high-visibility projects that influence how the world connects and learns. For professionals looking to elevate their career, there is no better place to build your portfolio and witness large-scale innovation in action.