Social Media Strategist

Job Summary

A leading global technology and media organization is seeking a Senior Marketing Specialist to support its Global Social & Paid Marketing

This is a high-impact, short-term strategic role focused on launching and operationalizing an always-on paid social amplification program across multiple global markets. The role plays a critical part in shaping program strategy, governance, measurement, and cross-regional alignment.

Key Purpose of the Role

• Partner with senior stakeholders to finalize, launch, and sustain a global paid social program
• Act as a central strategic orchestrator, ensuring strong alignment across regions, agencies, analytics teams, and leadership
• Translate complex paid media strategies into clear documentation, scalable frameworks, and executive-ready materials

Note: This is not a hands-on media buying role.

The position best aligns with a Senior Social Marketing Strategist / Program Manager with deep paid social expertise.

2️⃣ Day-to-Day Responsibilities

• Build and finalize core strategic materials for an always-on paid social program
• Create and manage:
• Strategy decks and written documentation
• One-page strategic plans
• Operational playbooks (decision trees, RACI/DIM-style frameworks)
• Market rollout timelines and campaign flighting templates
• Partner closely with:
• A centralized media strategy advisory team
• An external media agency responsible for execution
• Regional social marketing leads (APAC, LATAM, MENA, North America, Europe)
• Analytics and insights teams
• Ensure global strategic consistency while enabling local market flexibility
• Develop measurement frameworks, reporting templates, and performance cadences
• Interpret paid and organic social performance, including brand lift and effectiveness studies
• Surface actionable insights to optimize programs during live campaigns
• Support leadership updates and stakeholder communications with clear, concise insights

3️⃣ Required Skills (Must Have & Nice to Have)

✅ Must-Have Skills

1. Paid Social Marketing Expertise

• Strong experience developing paid social frameworks
• Familiarity with always-on, brand-led social marketing programs
• Experience partnering with media planners and agencies (without direct execution responsibility)

2. Data & Analytics Literacy

• Comfortable working with:
• Media performance metrics
• Social analytics
• Brand Lift or effectiveness studies
• Ability to interpret data and translate results into insights and recommendations
• Strong working knowledge of spreadsheets and reporting templates

3. Executive Communication & Strategic Writing

• Proven ability to produce clear, structured decks and documentation
• Strong storytelling abilities using data and insights
• Executive-level verbal and written communication skills

🌟 Nice to Have / Strong Pluses

• Experience working within large, matrixed global organizations
• Prior agency background (strongly valued)
• Exposure to global or multi-region campaign execution
• Experience collaborating across multiple time zones
• Familiarity with:
• Instagram paid and organic social (primary launch platform)
• TikTok, Snapchat, and owned video platforms (secondary or future scope)
• Understanding of the creator and influencer ecosystem

4️⃣ Experience & Background Fit

CriteriaExpectation

Experience Level

~6–8+ years (no strict cap)

Prior Titles

Social Marketing Specialist, Brand Marketing Manager, Paid Social Strategist, Integrated Marketing Manager

Industry

Technology preferred; agency experience fully acceptable

Global Experience

Helpful but not mandatory

5️⃣ Platforms & Tools

• Primary Paid Platform: Instagram (global rollout)
• Future Potential Platforms: TikTok and owned video platforms
• Tools & Workflow: Spreadsheets for reporting and program tracking
• Media performance data provided by external agency
• Paid and organic performance synthesized with internal analytics teams
• No CRM requirement