Brand Marketing Director

The Role
We’re looking for a Brand Marketing Manager to own the Snaps story across every channel. This is a hands-on role at a growth-stage company — you’ll be building campaigns, managing content, driving social, and working directly with the founding team. If you thrive in an environment where you’re both the strategist and the executor, this is your seat.

What You’ll Own
∙ Brand voice, visual identity, and creative direction across all consumer touchpoints
∙ Social media strategy and execution — primarily Instagram, TikTok, and Facebook
∙ Seasonal campaign planning tied to college football, NFL, and Western lifestyle moments
∙ Influencer and ambassador partnerships within the collegiate and Western lifestyle space
∙ Email and SMS marketing via Klaviyo or equivalent
∙ Coordination with wholesale partners on co-branded and in-store marketing assets
∙ Content calendar management and asset production (photo, video, copy)
∙ DTC performance — working alongside Shopify CRO initiatives to convert brand traffic

What We’re Looking For
∙ 3–5 years in brand marketing, preferably in apparel, lifestyle, or sports
∙ Deep understanding of gameday culture, collegiate athletics, or Western lifestyle — you don’t have to fake the passion
∙ Proven track record managing social channels and growing an engaged audience
∙ Experience with influencer marketing and affiliate programs
∙ Strong copywriter — you can write a caption, a campaign brief, and a product description with equal confidence
∙ Comfortable with Shopify, Klaviyo, Meta Ads Manager, and basic analytics tools
∙ Ability to work independently in a lean team environment — no hand-holding, high ownership
∙ Bonus: experience working with licensed sports or collegiate IP

What You’ll Get
∙ Competitive base salary commensurate with experience
∙ Performance bonus tied to DTC revenue and brand growth metrics
∙ Equity participation for the right candidate
∙ Direct access to and collaboration with company leadership
∙ A brand with real cultural roots, national retail distribution, and a clear growth trajectory

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off

People with a criminal record are encouraged to apply

Experience:

• Social media management: 3 years (Required)

Ability to Commute:

• Carrollton, TX 75006 (Required)

Ability to Relocate:

• Carrollton, TX 75006: Relocate before starting work (Required)

Work Location: In person